Business Commons^™

The Role Of Interactivity In Interent Business On Customer Experiential Values And Behavioral Intentions, So Ra Park

College of Business: Dissertations, Theses, and Student Research

Customers’ experiential value is based on holistic experience customers would have when they interact with a product/service. Experiential value is defined as “relativistic preference characterizing a subject’s experience with some object” (Holbrook, 1994). Internet is characterized for interactivity and it should have a role in customers’ experiential value. Therefore, this research investigates the role of interactivity (e-store interaction, C2C interaction, and content interaction) and web store utility on intrinsic and extrinsic customer experiential value. The final dependent variable is behavioral intentions. To test the research model, a survey was designed to capture online consumers’ perception of interactivity within e-stores, experiential …

Critical Success Factors Of Location-Based Services, Natalie Jun Pei Chin

College of Business: Dissertations, Theses, and Student Research

Location-based services evolved with the advancement in mobile technology and wireless technology. Researchers have studied location-based services in terms of privacy, trust, and user acceptance. Statistics suggest the percentage of location-based services users is still relatively low. Therefore, the main objective of this study was to gain a comprehensive and holistic understanding of the critical success factors of location-based services. The electronic brainstorming approach was used to gather the opinions of an expert group of practitioners, researchers, and users on the critical success factors of location-based services. Through grouping similar factors together based on past literature, 15 categories of critical …

Sentiment Analysis: A Study On Product Features, Yanyan Meng

College of Business: Dissertations, Theses, and Student Research

Sentiment analysis is a technique to classify people’s opinions in product reviews, blogs or social networks. It has different usages and has received much attention from researchers and practitioners lately. In this study, we are interested in product feature based sentiment analysis. In other words, we are more interested in identifying the opinion polarities (positive, neutral or negative) expressed on product features than in identifying the opinion polarities of reviews or sentences. This is termed as the product feature based sentiment analysis. Several studies have applied unsupervised learning to calculate sentiment scores of product features. Although many studies used supervised …

Simulating School Closure Policies For Cost Effective Pandemic Decision Making, Ozgur M. Araz, Paul Damien, David A. Paltiel, Sean Burke, Bryce Van De Geijn, Alison Galvani, Lauren Ancel Meyers

Department of Supply Chain Management and Analytics: Faculty and Staff Publications

Background: Around the globe, school closures were used sporadically to mitigate the 2009 H1N1 influenza pandemic. However, such closures can detrimentally impact economic and social life.

Methods: Here, we couple a decision analytic approach with a mathematical model of influenza transmission to estimate the impact of school closures in terms of epidemiological and cost effectiveness. Our method assumes that the transmissibility and the severity of the disease are uncertain, and evaluates several closure and reopening strategies that cover a range of thresholds in school-aged prevalence (SAP) and closure durations.

Results: Assuming a willingness to pay per quality adjusted life-year (QALY) …