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Branding In Bottom Of Pyramid (Bop): Case Of Grameen Bank (Gb), Mohammed Solaiman
Branding In Bottom Of Pyramid (Bop): Case Of Grameen Bank (Gb), Mohammed Solaiman
International Conference on Marketing
The paper identifies that market development at the BOP will create millions of new entrepreneurs at the grass roots level – from women working as distributors and entrepreneurs to village-level micro enterprises. These micro enterprises will be an integral part of the market-based ecosystem. Thus, in the line of BOP model, the Grameen Bank creates opportunities for self employment for rural poor people in general and women in particular. As such, for creating entrepreneurs as well as consumers the framework is “low income plus credit facilities will be more investment and it will generate more income, more savings, more investments …
Parallel Session: Home-Based Female Entrepreneurs In Pakistan: An Exploratory Case Study, Faryal Salman, Amber Gul Rashid
Parallel Session: Home-Based Female Entrepreneurs In Pakistan: An Exploratory Case Study, Faryal Salman, Amber Gul Rashid
International Conference on Marketing
Pakistani female entrepreneurs have received increasing attention in recent years as part of various initiatives. However, home-based female entrepreneurs still seem to be relegated to the background and have not received sufficient attention in academia or industry. In order to ensure that these female entrepreneurs are not only understood but also facilitated (if possible), it is crucial to understand how they function. These entrepreneurs are very often one of the key – yet unfortunately seldom acknowledged - enablers of economic activity. Given Pakistan‟s economic issues, these unsung heroines need to be nurtured. It is hoped that this case-based paper will …