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Business Models And Performance: Entrepreneurial Aspects In The New York Wine Industry, David Brannon

Management - Dissertations

This dissertation is about innovation - the setting is business models. I have defined innovativeness in business models as a novel departure from what others in the same industry are using for their business model design. Utilizing evolutionary theory, I focus upon organizational routines to identify innovation. I explored characteristics within the firm associated with innovativeness in the business model including customer information processes; willingness to pursue experimentation and complexity added to the business model from the addition of non-core products. Inertia in the firm was considered as a moderator between each of these variables and innovativeness. Performance was measured …