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Does Behaviour Of Heavy And Light Wine Buyers Differ?, Polymeros Chrysochou, Larry Lockshin, Sarah Habenschuss, Giang Trinh
Does Behaviour Of Heavy And Light Wine Buyers Differ?, Polymeros Chrysochou, Larry Lockshin, Sarah Habenschuss, Giang Trinh
Polymeros Chrysochou
Purpose: The aim of this paper is to explore the differences in behaviour between heavy and light wine buyers. This is conducted by comparing heavy and light buyers of wine in terms of their repertoires including the size, purchase frequency and market shares across brands, as well as loyalty exhibited towards particular wine attributes.
Design/methodology/approach: Using panel data of wine purchases in the UK for each buyer group (light and heavy) market shares and loyalty to wine attributes were examined. The polarisation index φ (phi) was used as a measure of loyalty.
Findings: The light buyers’ market share for small …
Exploring Differences In Product Attribute Preferences Of Private Vs. Manufacturer Brand Buyers, Athanasios Krystallis, Polymeros Chrysochou, Simon Jödecke, Inga Polster
Exploring Differences In Product Attribute Preferences Of Private Vs. Manufacturer Brand Buyers, Athanasios Krystallis, Polymeros Chrysochou, Simon Jödecke, Inga Polster
Polymeros Chrysochou
No abstract provided.
Tourism Destination Image (Tdi): The Case Of Pertouli, Greece, Panagiota Kokkali, Alexandros Koutsouris, Polymeros Chrysochou
Tourism Destination Image (Tdi): The Case Of Pertouli, Greece, Panagiota Kokkali, Alexandros Koutsouris, Polymeros Chrysochou
Polymeros Chrysochou
No abstract provided.