Open Access. Powered by Scholars. Published by Universities.®
University of Nevada, Las Vegas
Hotels – Reviews; Profit; Resorts – Reviews; Travel – Web sites; User-generated content
Articles 1 - 1 of 1
Full-Text Articles in Business
How User-Generated Review Websites Impact A Hotel’S Revpar, Milan Patel
How User-Generated Review Websites Impact A Hotel’S Revpar, Milan Patel
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is a professional paper which explores the correlation between user-generated reviews on TripAdvisor.com and how a hotels’ TripAdvisor Popularity Index ranking affects a hotels’ RevPar. The study surveyed nine hotels in Dallas, TX, three hotels in the four star level, three hotels in the three star level, and three hotels at the two and one half star level. The study focus’s on the strength of TripAdvisor in the hotel industry, the credibility of reviews, influence and expectations of guest that are developed due to the reviews, and lastly the impact the reviews on TripAdvisor have on a hotels’ RevPar.