Business Commons^™

Evaluation Of Advertisements The Role Of Males' Self-Image And Its Effect On Attitude Toward Advertisements, Ashley N. Carrel

HIM 1990-2015

As consumers, we are bombarded daily with companies advertising their products and services. A growing concern is the unethical use of partially-clothed or nude models and their effects on consumers who often are not even actively searching for information about these products or services. No matter the ethical implications many companies choose this method of promoting their products to the general population. Much research has been done to study the effects that these risqué images have on consumers' self-image and feelings, most commonly though, on females. This research focuses on males as consumers and their attitudes towards advertisements and how …