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Full-Text Articles in Business

How Can Marketing Academics Serve Marketing Practice? The New Marketing Dna As A Model For Marketing Education, Paul Harrigan, James Seligman Jul 2010

How Can Marketing Academics Serve Marketing Practice? The New Marketing Dna As A Model For Marketing Education, Paul Harrigan, James Seligman

Dr. Paul Harrigan

No abstract provided.


The Awesome Responsibility Of Leadership (St. David's, Pa), C. William Pollard May 2010

The Awesome Responsibility Of Leadership (St. David's, Pa), C. William Pollard

C. William Pollard Papers

In this speech to the PhD students at Eastern University (St. David's, PA), Pollard contends that leadership must be person-centered and oriented to cultivating a "moral community for the development of human character."


Politics, Policy, And Socio-Economic Impact On Continuing Higher Education: Continuing Higher Education An Academic Capital Advantage, Dr. Sandria Stephenson Feb 2010

Politics, Policy, And Socio-Economic Impact On Continuing Higher Education: Continuing Higher Education An Academic Capital Advantage, Dr. Sandria Stephenson

Sandria Stephenson

Serving as corroborator and catalyst, linking needs to stakeholders and programs, yet doing so within their traditional setting, is the crucial “story” of continuing higher education. Hence, inquiries related to the reevaluation of the historical mission and value of continuing higher education, in the changing political-economic climate of higher education, are necessary. The purpose of this study was to examine continuing education’s strategic responses to the political economic context of higher education. The research questions guiding the study were: 1) what do university administrators see as the current political, social, and economic challenges facing continuing higher education 2) what is …


The Virtue Of Profit (Seattle), C. William Pollard Feb 2010

The Virtue Of Profit (Seattle), C. William Pollard

C. William Pollard Papers

In this speech at Seattle Pacific University, Pollard contends that profit can be considered virtuous when it allows servant leaders to invest in employees, thereby contributing to the moral and spiritual formation of human beings.


Business As A Calling Of God (Seattle), C. William Pollard Feb 2010

Business As A Calling Of God (Seattle), C. William Pollard

C. William Pollard Papers

In his keynote address at Seattle Pacific University's 2010 Day of Common Learning, Pollard considers the issues surrounding the 2008-2009 financial crisis and calls for a transformation of business leaders and business education.


Maximizing Hospitality Learning Outcomes: An Integrated Experiential In-Class Approach, Robert J. Harrington, Godwin-Charles A. Ogbeide, Michael C. Ottenbacher Jan 2010

Maximizing Hospitality Learning Outcomes: An Integrated Experiential In-Class Approach, Robert J. Harrington, Godwin-Charles A. Ogbeide, Michael C. Ottenbacher

Hospitality Review

This study explored the influence of an experiential, in-class approach to the hospitality curriculum as a means of increasing its efficiency and effectiveness. Specifically, the study provides an example of how hospitality faculty might utilize an experiential, in-class approach to integrate additional hospitality-specific content along with process and content issues for working in teams and team decision-making. The results of this study support the efficient and effective use of an experiential inclass teaching method. The value of this study is twofold: (1) it provides an initial test of this approach’s usefulness and (2) it provides a forum for continued conversations …


Effects Of Management-Development Practices On Hospitality Management Graduates' Job Satisfaction And Intention To Stay, Edwin Torres, Howard Adler Jan 2010

Effects Of Management-Development Practices On Hospitality Management Graduates' Job Satisfaction And Intention To Stay, Edwin Torres, Howard Adler

Hospitality Review

Companies have long recognized the importance of training and developing their managers to prepare them for their short- and long-term careers. Formal management-development programs and other less formal means of management development abound in the hospitality industry. Therefore, one may ask whether the entry-level managers for whom these programs are designed perceive them to be effective. The present study explores management-development practices, procedures, and techniques, and their effects on job satisfaction and organizational commitment


Reducing Dependence On Big Brother: Higher Education Looks For Innovative Funding Opportunities, Ralph E. Mckinney Jr., Lawrence P. Shao, Patrick A. Tissington Jan 2010

Reducing Dependence On Big Brother: Higher Education Looks For Innovative Funding Opportunities, Ralph E. Mckinney Jr., Lawrence P. Shao, Patrick A. Tissington

Management Faculty Research

This paper presents innovative programs that business schools can utilize to reduce dependence on public funds. A review of the literature shows the theoretical and empirical foundation of higher education funding dilemmas. While higher education is moving towards a global ambition, scarcity hinders governments to fully support programs long-term; thus, cost-sharing and cost-shifting measures must occur for higher education to support current programs. In this study, we examine two universities (one U.S. and one UK.) and provide practical summaries of programs that have provided additional funds. We show that diversity of funding sources is essential for survival of higher education …


Database Security: What Students Need To Know, Meg C. Murray Jan 2010

Database Security: What Students Need To Know, Meg C. Murray

Faculty and Research Publications

Database security is a growing concern evidenced by an increase in the number of reported incidents of loss of or unauthorized exposure to sensitive data. As the amount of data collected, retained and shared electronically expands, so does the need to understand database security. The Defense Information Systems Agency of the US Department of Defense (2004), in its Database Security Technical Implementation Guide, states that database security should provide controlled, protected access to the contents of a database as well as preserve the integrity, consistency, and overall quality of the data. Students in the computing disciplines must develop an …


Entrepreneurship Education Trends, Todd A. Finkle Dec 2009

Entrepreneurship Education Trends, Todd A. Finkle

Todd A Finkle

This study discusses recent trends in the field of entrepreneurship at schools of higher education throughout the world. Entrepreneurship continues to be one of the fastest growing areas in higher education. The findings of this study indicate that there were 366 job openings at schools and 231 candidates seeking positions in entrepreneurship during 2007/08. The findings also show that the number of international positions has virtually doubled since last year to 76, while the number of international candidates was 62. The article also looks at other trends and makes recommendations to candidates and schools in regards to the job market.