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Firm's Image Restoration Strategies: Cases In Ethical Apologia In Corporate Crisis, Kristin D. Mcdonald

Theses and Dissertations

This paper examines ethical behavior in organizations and the decisions made when faced with a crisis. The research looks at the anatomy of a crisis and the stages of a crisis (Gottschalk, 1993). The image restoration strategies are also included, along with the justification for image restoration in organizations. The five image restoration strategies are denial, evading responsibility, reducing the offensiveness, corrective action, and mortification (Benoit, 1995). Ethical apologia theory is described in the paper as well as the four factors of verbal defense (Ware and Linkugel, 1973). These four factors are denial, differentiation, bolstering, and transcendence. The paper also …