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Open Access. Powered by Scholars. Published by Universities.®

2009

University of Central Florida

Economics

Articles 1 - 2 of 2

Full-Text Articles in Business

Investigating The Economic Footprint Of Cultural Tourism In Aruba, Robertico R. Croes Dec 2009

Investigating The Economic Footprint Of Cultural Tourism In Aruba, Robertico R. Croes

Dick Pope Sr. Institute Publications

Aim: The purpose of this study is to assess the economic impact of the cultural tourism market in Aruba and determine whether cultural tourism could enhance the Aruba product. Design: 386 intercept surveys to international tourists at the Reina Beatrix Airport were conducted by the Central Bureau of Statistics of Aruba during the month of July, 2009. The survey design was the result of a series of focus groups with industry and local cultural stakeholders. The data collected was assessed with SPSS 17 by the researcher to identify the segments and their spending behavior. Based on their spending behavior, an …


Marketing Orlando As A Tourism Destination: Collaboration And Competitiveness, Youcheng Wang Jan 2009

Marketing Orlando As A Tourism Destination: Collaboration And Competitiveness, Youcheng Wang

Dick Pope Sr. Institute Publications

No abstract provided.