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Visitscotland.Com Effectiveness Study, Patrick Horan, Andrew Frew
Visitscotland.Com Effectiveness Study, Patrick Horan, Andrew Frew
Reports / Surveys
This report is a culmination of a comprehensive piece of research that studied the effectiveness of Visitscotland.com on a longitudinal basis over an eight month period from January 2009 up until August 2009. The purpose of the research is twofold. Firstly, the main purpose of the study was to evaluate how effectively VisitScotland.com serves its many stakeholders from a wide variety of perspectives. The second reason for conducting this research was to validate an expert system created specifically to evaluate the effectiveness of Destination Management Systems (DMS) from Macro, Meso, and Micro viewpoints.
Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee
Clifford’S Fireplace Company Limited Brand Identity Project, Peter Dee
Other resources
Peter Dee - Strategic Design and Marketing Consultant, was responsible for the design and development of the brand identity for the Clifford’s Fireplaces Company which was used on business cards, letterhead, advertisements, promotional material and e-Commerce website. Clifford's Fireplaces Ltd. was established in 1947 and with over 65 years of experience in the fireplace and home heating business it is their goal to ensure that customers obtain the most appropriate products and services to meet their heating requirements. http://www.cliffordfireplaces.com