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Full-Text Articles in Business
Biz Prof Says Retailers Prepare For Post Recession Environment, Kathryn W. King
Biz Prof Says Retailers Prepare For Post Recession Environment, Kathryn W. King
Scholarship and Professional Work - Business
Butler University Website article featuring College of Business Lecturer, Kate King.
Beginnings Of A Fulfilling Career, Gregory E. Osland
Beginnings Of A Fulfilling Career, Gregory E. Osland
Scholarship and Professional Work - Business
In 1989 I decided to join the doctoral program in Marketing at Michigan State University (MSU). Although I had been accepted into the doctoral programs at several universities, including UCLA and the University of Washington, I chose MSU because of its strong reputation in International Marketing, and its emphasis on managerial applications. Tamer Cavusgil had recently joined the MSU faculty and had just initiated the Center for International Business Education and Research. I wanted to learn from him as my mentor and dissertation chair, and was encouraged by the potential resources available through the CIBER to do international research. This …
Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris
Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris
Scholarship and Professional Work - Business
As more women enter into the traditionally male-dominated occupations of sales and purchasing, an understanding of gender differences in communication can provide salespeople with added information to increase their effectiveness. 1his paper begins with a review of the research on gender differences in verbal and non-verbal communication and then applies these findings to the field of sales. The paper concludes with managerial implications and recommendations for how salespeople might account for gendered aspects of their communications and by so doing potentially increase the effectiveness of their sales process.
Eating With A Purpose:Consumer Response To Functional Food Health Claims In Conflicting Versus Complementary Information Environments, Courtney M. Droms, Rebecca Walker Naylor, Kelly L. Haws
Eating With A Purpose:Consumer Response To Functional Food Health Claims In Conflicting Versus Complementary Information Environments, Courtney M. Droms, Rebecca Walker Naylor, Kelly L. Haws
Scholarship and Professional Work - Business
Marketers of food products have recently introduced a variety of “functional foods” that promise consumers improvements in targeted physiological functions. However, despite the proliferation of functional food health claims promising more than basic nutrition, little is known about consumer responses to these claims, particularly in information environments in which inconsistent information may be available about the efficacy of a particular functional ingredient.