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Full-Text Articles in Business
Wine Purchase Decisions And Consumption Behaviors: Insights From A Probability Sample Drawn In Auckland, New Zealand, Peter Danaher
Wine Purchase Decisions And Consumption Behaviors: Insights From A Probability Sample Drawn In Auckland, New Zealand, Peter Danaher
Peter Danaher
No abstract provided.
How Often Versus How Long: The Interplay Of Contact Frequency And Relationship Duration In Customer Perceptions Of Service Relationship Strength, Peter Danaher, Tracey Dagger, Brian Gibbs
How Often Versus How Long: The Interplay Of Contact Frequency And Relationship Duration In Customer Perceptions Of Service Relationship Strength, Peter Danaher, Tracey Dagger, Brian Gibbs
Peter Danaher
This study investigates the effects of customer contact frequency and relationship duration on customer-reported relationship strength (CRRS). Although relationships are understood to develop through an incremental process of time and encounters, exactly how frequency and duration interactively influence CRRS is not known. We embed our analysis of these two relationship-quantity variables within a larger model that considers the effects of relationship-quality variables—commitment, trust and satisfaction—on CRRS. We additionally control for customer demographics and service type. Using a fully national sample of 591 service consumers, we find that both contact frequency and relationship duration have a positive effect on CRRS, and …