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Articles 1 - 3 of 3
Full-Text Articles in Business
Cultural Values Reflected In Arab And American Television Advertising, Morris Kalliny, Lance Gentry
Cultural Values Reflected In Arab And American Television Advertising, Morris Kalliny, Lance Gentry
Business and Information Technology Faculty Research & Creative Works
This study examines cultural values as reflected in U.S. And the Arab world television advertising. A total of 866 television commercials from Egypt, Kuwait, Lebanon, Saudi Arabia, United Arab Emirates and the United States were analyzed. Contrary to the common notion that the U.S. culture and the Arabic culture are vastly different, we found many similarities between the two cultures regarding TV advertising content and appeal. The findings contribute to the debate of standardization versus adaptation of international advertising.
Forecasting Consumer Adoption Of Technological Innovation: Choosing The Appropriate Diffusion Models For New Products And Services Before Launch, Roger Calantone, Lance Gentry
Forecasting Consumer Adoption Of Technological Innovation: Choosing The Appropriate Diffusion Models For New Products And Services Before Launch, Roger Calantone, Lance Gentry
Business and Information Technology Faculty Research & Creative Works
There are many good articles on various forecasting models. There is consensus that no single diffusion model is best for every situation. Experts in the field have asked for studies to provide empirical-based guidelines for recommending when various models should be used. This research investigates multiple diffusion models and provides recommendations for which diffusion models are appropriate for radical and really new products and services before the launch of the innovation.
The Different Perceptions Toward Hybrid Vehicles Between United States And China, Jim Chang Chun-Hsiung
The Different Perceptions Toward Hybrid Vehicles Between United States And China, Jim Chang Chun-Hsiung
Theses Digitization Project
The purpose of this study was to determine Chinese and U.S. consumers' attitudes and perceptions toward hybrid cars and the likelihood of purchasing one in the future.