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- Accounting firms (1)
- Casinos – Marketing; Communication in marketing; Consumer loyalty programs; Harrah’s (Firm) (1)
- Cherokee Indians — Government relations; Cherokee Indians – Public relations; Federally recognized Indian tribes; Public opinion (1)
- Computer network resources (1)
- Corporate information (1)
Articles 1 - 5 of 5
Full-Text Articles in Business
Cherokee Nation Long-Range Communication Plan, Mike Miller
Cherokee Nation Long-Range Communication Plan, Mike Miller
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major …
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
UNLV Theses, Dissertations, Professional Papers, and Capstones
This professional paper is going to examine marketing communications, specifically the Integrated Marketing Communications (IMC) strategy. The paper will look at how to develop an IMC strategy, discussing the necessary components. The author will then apply Harrah’s current strategy of their Total Rewards program to the IMC model discussed in the literature review.
Relationship Among Supervisors' Transformational And Transactional Leadership Styles, And Teachers' Job Satisfaction In Taiwan Higher Education, Chi-Ling Sung
Graduate Student Dissertations, Theses, Capstones, and Portfolios
This study examined the influence of supervisors' transformational and transactional leadership styles on job satisfaction of college and university in Taiwan. The purpose of this study was to examine the relationship between supervisors' transformational and transactional leadership styles, and the satisfaction of Taiwan's higher education instructors. The number of teachers at the university level in Taiwan rose 36.8% from 1951 to 2004; therefore faculty job satisfaction is an important issue. Schools want to keep their faculty and reputation to maintain a competitive edge. This non-experimental, quantitative, explanatory correlation and explanatory comparative survey research explores the relationship between supervisors' transformational and …
A Design Science Approach To Developing And Determining Web Site Quality Dimensions For The Public Accounting Profession, Casty K. Nyaga
A Design Science Approach To Developing And Determining Web Site Quality Dimensions For The Public Accounting Profession, Casty K. Nyaga
Theses: Doctorates and Masters
Public Accounting (PA) firms play an important role in both the local and the international business environment. Their accounting and business services functions cut across organisations, sectors and industries. Like other professional service firms, PA firms are becoming concerned about the World Wide Web (web) since the services they offer can be delivered via the web more efficiently (eg. at a lower cost) and effectively (24/7). Thus there is a need to assess the quality of their web site. This study developed an instrument for measuring PA web site quality based on an extensive literature review which identified the previously …
Regulation Fair Disclosure And Its Effect On Corporate Information: A Checkup On A Controversial Rule & Content Analysis Of Hewlett-Packard News Release Habits, Michael E. Maguire
Regulation Fair Disclosure And Its Effect On Corporate Information: A Checkup On A Controversial Rule & Content Analysis Of Hewlett-Packard News Release Habits, Michael E. Maguire
Seton Hall University Dissertations and Theses (ETDs)
On October 23, 2000, the Securities and Exchange Commission (SEC) instituted Regulation Fair Disclosure (Reg FD), which mandated that all public companies give stock-moving information to all investors simultaneously. What seems simple in concept has actually been difficult for many companies to interpret and has resulted in some falling victim to sanctions from the SEC. Siebel Systems, ImClone Systems, Tyco International, Adelphia Communications and Raytheon are some examples of companies who have recently engaged in corporate fraud that has misled investors. Reg FD is in existence today to stop companies from hand-picking who gets their news first. This study will …