Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

2007

University of Central Florida

Arete, Sport and Society, American Sport History, NBA, LeBron James, Billy Donovan, Basketball coaches, Orlando Magic

Articles 1 - 1 of 1

Full-Text Articles in Business

Lebron James; Billy Donovan, Richard C. Crepeau Jun 2007

Lebron James; Billy Donovan, Richard C. Crepeau

On Sport and Society

In less than twenty-four hours, between Thursday night and Friday morning, the NBA produced two major stories. One concerned the essence of sport, the other the distorted values of modern sport. I am writing about the performance by LeBron James against the Detroit Pistons in game five of their Eastern Conference final and about the signing of Billy Donovan as the new coach of the Orlando Magic for over five million dollars a year. Both are jaw dropping performances in their own right, but that by James represents sport and the one by the Magic represents commerce and its twisted …