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Articles 1 - 30 of 177
Full-Text Articles in Business
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Gregory E. Osland
Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Eco Paraiso, Gregory Osland, Robert Mackoy, Daniel Mcquiston
Daniel H. McQuiston
Note: full-text not available due to publisher restrictions. Link takes you to an external site where you can purchase the book or borrow it from a local library.
Vodcasting As A Tool For Recruiting Students, Kathryn King
Vodcasting As A Tool For Recruiting Students, Kathryn King
Kathryn King
No abstract available
Marketing On A Shoestring In Not-For-Profits: No Pain No Gain, Knowledge@Smu
Marketing On A Shoestring In Not-For-Profits: No Pain No Gain, Knowledge@Smu
Knowledge@SMU
Sarah Mavrinac is the founder and president of not-for-profit financial education organisation, aidha, which started operations in January 2007 in Singapore. aidha offers training courses to women migrant workers, in particular those in domestic service. Mavrinac delivered a talk recently on “Marketing on a Shoestring -- The Challenge of Not-for-Profit Outreach", organised by the Centre for Marketing Excellence of the Lee Kong Chian School of Business, Singapore Management University.
Monitor Group's Go-To-Market Methodology Advocates The 'Outside-In' Approach, Knowledge@Smu
Monitor Group's Go-To-Market Methodology Advocates The 'Outside-In' Approach, Knowledge@Smu
Knowledge@SMU
How can companies, especially those operating in end-consumer industries and saturated markets, become successful? By transforming themselves into truly marketing-led organisations, advises the Monitor Group, a global management services firm. Monitor has developed a finely tuned go-to-market approach which calls for a fundamental shift at the leadership level from an inside-out perspective to an outside-in view of the marketplace.
Lodging Analysis For Glimmerglass Opera Patrons, Andrea Busby
Lodging Analysis For Glimmerglass Opera Patrons, Andrea Busby
Undergraduate Honors Capstone Projects
Thousands of people travel to the small town of Cooperstown, New York each summer to see the Baseball Hall of Fame and Glimmerglass Opera. With so many visitors to this small town in New York’s Center Leather-stocking area, it is often difficult to find proper lodging. This paper presents the problems visitors face in locating lodging, discusses the process of determining what lodging options are available, and then describes a study undertaken to investigate opera patrons’ perceptions of lodgings while attending the festival. The paper concludes with results and marketing implications for Glimmerglass Opera.
2007 December, Office Of Communications & Marketing, Morehead State University.
2007 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2007.
Pursuing Parenthood: Integrating Cultural And Cognitive Perspectives On Persistent Goal Striving, Eileen Fischer, Cele C. Otnes, Linda Tuncay Zayer
Pursuing Parenthood: Integrating Cultural And Cognitive Perspectives On Persistent Goal Striving, Eileen Fischer, Cele C. Otnes, Linda Tuncay Zayer
Linda Tuncay Zayer
This article argues that a fuller understanding of consumer persistence, or repeated attempts to achieve goals, is necessary and can be achieved by adopting an interdisciplinary perspective and integrating cultural and cognitive perspectives on consumer phenomena. Developing insights by examining experiences of informants pursuing parenthood using assisted reproductive technologies, we build on Bagozzi and Dholakia’s (1999) model of goal striving to explore how cultural discourses inform consumers’ cognitions. We analyze how both life-project framing discourses and culturally pervasive discourses affect consumers and demonstrate that a cultural perspective is a vital complement to cognitive models of persistence.
2007 November, Office Of Communications & Marketing, Morehead State University.
2007 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2007.
The Massillon Academic Success Project: An Investigation Of How Disadvantaged African American Students Can Rise Above Barriers To Academic Achievement, Oscar T. Mcknight
The Massillon Academic Success Project: An Investigation Of How Disadvantaged African American Students Can Rise Above Barriers To Academic Achievement, Oscar T. Mcknight
Oscar T McKnight Ph.D.
No abstract provided.
서비스 실패와 복구 후의 소비자 반응에 관한 연구, So Jin Park
개인 커뮤니티 몰입에 대한 자아표현 및 동일시의 역할, Nak Hwan Choi, Chang Won Lee
개인 커뮤니티 몰입에 대한 자아표현 및 동일시의 역할, Nak Hwan Choi, Chang Won Lee
Asia Marketing Journal
No abstract provided.
세계 최초 알칼리수 소주, <처음처럼>, Heung Soo Park, Dong Hoon Kim, Dong Jin Lee
세계 최초 알칼리수 소주, <처음처럼>, Heung Soo Park, Dong Hoon Kim, Dong Jin Lee
Asia Marketing Journal
No abstract provided.
효율적인 고객 관리를 통한 대우증권의 1등 전략 사례, Moon Kyu Lee, Heung Soo Park, Ick Hyun Kwon, Kim, Sung Ho Kang
효율적인 고객 관리를 통한 대우증권의 1등 전략 사례, Moon Kyu Lee, Heung Soo Park, Ick Hyun Kwon, Kim, Sung Ho Kang
Asia Marketing Journal
No abstract provided.
비유사 확장 시 브랜드확장 유형이 목표확장제품의 평가에 미치는 효과, Sung Youl Jun, Jong Ho Huh, So Hee Jang
비유사 확장 시 브랜드확장 유형이 목표확장제품의 평가에 미치는 효과, Sung Youl Jun, Jong Ho Huh, So Hee Jang
Asia Marketing Journal
No abstract provided.
동원참치의 브랜드관리를 통한 제품차별화 전략, Kang Ho Ahn, Chang Jo Yoo, Young Chan Kim
동원참치의 브랜드관리를 통한 제품차별화 전략, Kang Ho Ahn, Chang Jo Yoo, Young Chan Kim
Asia Marketing Journal
No abstract provided.
로칼수출업체에 대한 특성인식이 관계품질과 강도에 미치는 영향, Mahn Hee Yoon
로칼수출업체에 대한 특성인식이 관계품질과 강도에 미치는 영향, Mahn Hee Yoon
Asia Marketing Journal
No abstract provided.
금호렌터카의 고객만족 경영, Young Won Ha, Kyung Do Park, Jin Yong Park
금호렌터카의 고객만족 경영, Young Won Ha, Kyung Do Park, Jin Yong Park
Asia Marketing Journal
No abstract provided.
설화수의 글로벌 전략, Sang Man Han, Jae H. Pae, So Young Kim
설화수의 글로벌 전략, Sang Man Han, Jae H. Pae, So Young Kim
Asia Marketing Journal
No abstract provided.
Dunbar, Elijah, 1821-1911 (Sc 1335), Manuscripts & Folklife Archives
Dunbar, Elijah, 1821-1911 (Sc 1335), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1335. Letter written by Elijah Dunbar from Bowling Green, Kentucky, to his brother in Canton, Massachusetts. Evidently he and an associate were traveling piano salesmen. Dunbar vividly describes the terrible road conditions between Bowling Green and Elkton, Kentucky.
Inter-State Economic Development- Powered By Utilities, John R. Lombard
Inter-State Economic Development- Powered By Utilities, John R. Lombard
School of Public Service Faculty Publications
In 2000, a group of state business recruiters from New England joined to promote New England to corporate real estate and site selection consultants at IDRC’s1 World Congress in New York City. At roughly the same time, the two metropolitan areas of Hartford, Conn., and Springfield, Mass., formed the Hartford-Springfield Economic Partnership (HSEP). These informal ventures that cross state borders represent coalitions of business, academic, political and policy leaders working together to foster the combined regions’ economic well-being.
Prediction Software Identifies Cellphone, Cable And Internet Subscribers Who Are Likely To Defect And When, Knowledge@Smu
Prediction Software Identifies Cellphone, Cable And Internet Subscribers Who Are Likely To Defect And When, Knowledge@Smu
Knowledge@SMU
Winning new customers is expensive. More businesses are acting proactively to forestall losing existing clients by using predictive software to help pinpoint those likely to defect. Singapore Management University marketing professor Andre Bonfrer is working in partnership with George Knox (Tilburg University), Jehoshua Eliashberg (The Wharton School) and Jeongwen Chiang (Cheung Kong Graduate School of Business) to develop a predictive model targeted at the subscription-based service sector.
The Business Of Christianity: The Growing Market For Everything Christian, Peter A. Maresco
The Business Of Christianity: The Growing Market For Everything Christian, Peter A. Maresco
WCBT Faculty Publications
In 2008, McFarland Publishers, Inc. of Jefferson, North Carolina is scheduled to publish my book: The Business of Christianity: The Growing Market for Everything Christian. The premise of this book is to elaborate in some detail how entrepreneurs are marketing products and services to the Christian consumer that have never been marketed before. Before going into what these products and services are, I should point out that these markets have always existed. The difference is, however, that with the attention given to, Evangelism, the religious right and the growth of mega-churches, those with memberships in excess of 2,000, businessmen and …
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
UNLV Theses, Dissertations, Professional Papers, and Capstones
This professional paper is going to examine marketing communications, specifically the Integrated Marketing Communications (IMC) strategy. The paper will look at how to develop an IMC strategy, discussing the necessary components. The author will then apply Harrah’s current strategy of their Total Rewards program to the IMC model discussed in the literature review.
Forecasting In Rapidly Changing Environments: An Application To The Us Motion Picture Industry, Anirban Mukherjee, Kadiyali Vrinda
Forecasting In Rapidly Changing Environments: An Application To The Us Motion Picture Industry, Anirban Mukherjee, Kadiyali Vrinda
Research Collection Lee Kong Chian School Of Business
Markets with rapidly changing environments provide forecasting challenges because of fewer similarities between past and future outcomes. In this paper, we provide a methodology that enables forecasting with relatively short histories. The application is to the U.S. motion picture industry where we forecast revenues in theatrical, sales (DVD and VHS), and rental channels. Using short market histories of similar products, we account for (1) observed and unobserved movie-specific characteristics, (2) seasonality of demand, (3) competition within and across multiple distribution channels (4) market expansion, substitution and complementarity between movies inside and across distribution channels. We extend the multiplicative competitive interaction …
2007 October, Office Of Communications & Marketing, Morehead State University.
2007 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2007.
Read, Emily Jane, 1839-1916 (Sc 1497), Manuscripts & Folklife Archives
Read, Emily Jane, 1839-1916 (Sc 1497), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid only for Manuscripts Small Collection 1497. Letter from Emily J. Read, Rich Pond, Kentucky, to an unnamed friend. she discusses peoplein the neighboring region and her husband's mercantile operation in Rich Pond.
Vol. Vi, Tab 38 - Ex. 33 - Email From Eric Eichmann, Eric Eichmann
Vol. Vi, Tab 38 - Ex. 33 - Email From Eric Eichmann, Eric Eichmann
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Factors Affecting Retailer Adoption Of The Internet In Ireland, Roisin Vize, Joseph Coughlan, Aileen Kennedy
Factors Affecting Retailer Adoption Of The Internet In Ireland, Roisin Vize, Joseph Coughlan, Aileen Kennedy
Conference papers
To date, most of the commentary on the impact of the Internet on retailing in Ireland has been anecdotal and there is a paucity of academic empirical research examining the factors affecting Internet adoption by retailers in Ireland. The primary aims of this research are to identify the key factors perceived as being influential in determining the resultant level of adoption among traditional retailers in Ireland and to examine the extent and level of its’ adoption in the Irish retail sector. This paper represents the results from an exploratory investigation employing multiple case studies as the first of a two-stage …
Digital Object Identifiers And Their Use In Libraries, Jue Wang
Digital Object Identifiers And Their Use In Libraries, Jue Wang
DLPS Faculty Publications
Digital Object Identifiers (DOIs) are persistent identifications that are assigned to any entity in order to manage intellectual content on digital networks. The DOI system has been managed by an open membership consortium, the International DOI Foundation (IDF), founded in 1998. Usage of the DOI system is cross-industry beyond academic publishing. This article provides an overview of what a DOI is; the structure of DOI; DOI Registration Agencies (RA); metadata associated with DOIs, and advantages for libraries.