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Full-Text Articles in Business
Customer Characteristics’ Influence On Online Trust In Developing Countries: An Examination Of Confidence Level, Mira Kartiwi
Customer Characteristics’ Influence On Online Trust In Developing Countries: An Examination Of Confidence Level, Mira Kartiwi
Faculty of Commerce - Papers (Archive)
The advent of E-commerce opens an opportunity for fostering an environment that promotes the globalisation of markets throughout the world, especially those in developing countries like Indonesia. The importance of trust as a key facilitator of E-commerce is increasingly being recognized in academic and practitioner communities. However, empirical research in this area has been overwhelmed by contradictory conceptions of the trust construct, while inadequate attention has been paid to the influence of trust constructs on E-commerce development in different cultural environments and settings. Within these constructs, a number of consumer characteristics – such as gender and age – potentially might …
Finding The Sweet Spot: A Two Industry Study Using The Zone Of Tolerance To Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, Subhash Mehta
Finding The Sweet Spot: A Two Industry Study Using The Zone Of Tolerance To Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications
This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality enjoyed a similar status in the life insurance industry. Results also confirm that while MSA and MSS both drive satisfaction and loyalty, perceptions of actual service have the strongest correlations with those …
Case Studies Of E-Commerce Adoption In Indonesian Smes: The Evaluation Of Strategic Use, Mira Kartiwi
Case Studies Of E-Commerce Adoption In Indonesian Smes: The Evaluation Of Strategic Use, Mira Kartiwi
Faculty of Commerce - Papers (Archive)
The use of e-commerce in small medium-sized enterprises (SMEs) has become an important topic in information systems research. At present, there is a large number of well-documented benefits derived from e-commerce for small-medium enterprises (SMEs) both in theoretical and practical literature. Despite the enormous attention given to encourage SMEs to adopt e-commerce both by academics as well as governments, little research has been carried out in identifying strategies of e-commerce adoption for SMEs in developing countries, especially Indonesia. It is, therefore, the aim of this paper to understand the factors and combinations of factors that SMEs need to be considered …
Transformation Theory And E-Commerce Adoption, Mark P. Brogan
Transformation Theory And E-Commerce Adoption, Mark P. Brogan
Theses: Doctorates and Masters
This thesis investigates business transformation on the Internet; particularly the nature and significance of Cyber transformation theory and the Marketspace Model as a framework for E-commerce adoption. E-commerce can raise a firm's productivity, transform customer relationships and open up new markets. The extent to which nations become adopters of E-commerce is set to become a source of comparative national competitive advantage (or disadvantage) in the twenty first century.