Business Commons^™

A Two-Country Comparison Of Online Shopping Behavior, Werner Schmidt, Margaret A. Young, James E. Weber

Mountain Plains Journal of Business and Technology

The rapidly expanding use of the Internet for e-commerce has left academics and practitioners with many questions about consumer use of this new marketing channel. This study was intended to explore the Internet use, online purchasing and payment habits, and comfort level with e-commerce of certain long-term future consumers. 203 US and German college students participated in an online survey intended to explore the previously mentioned concerns. Similarities and differences between US and German students’ online e-commerce practices are discussed and compared with results of prior research. Results show differences in usage patterns and purchase habits as well as comfort …

Bilingual Consumer Memory In The Advergaming Context: A Cross-Script Comparison, Monica D. Hernandez

Theses and Dissertations - UTB/UTPA

Written language is the core of culture and central to marketing communications. The differences in language processing exhibited by Eastern/Western bilingual consumers are of great concern for global and multinational companies wishing to effectively promote their products through the Internet. Advergaming is a promotional method consisting of the delivery of advertising messages through electronic games. Despite recent scholarly interest, no previous research has compared brand memory across groups of bilinguals of different writing systems or scripts in the advergaming context.

The dissertation investigated differences in brand memory of bilinguals of languages based on different scripts. Specifically, a logographic-based language (Chinese), …

The Dynamics Of Global E-Commerce: An Organizational Ecology Perspective, Rajshekhar G. Javalgi, Robert F. Scherer

Marketing

Purpose - A classical model of organizational ecology dynamics which is utilized to characterize an ecosystem called the internet is proposed and a parallel is drawn between the population ecology model and the current global e-commerce environment.

Design/methodology/approach - Survivorship theory is applied to global e-commerce. The Verhulst-Pearl logistic equation can be used to describe the inhibition of growth within an ecosystem. The approach is to apply the Verhulst-Pearl logistic equation to describe international growth dynamics of the internet.

Findings - When applying the Verhulst-Pearl equation to the internet environment around the world, the number of domain names or host …

Electronic Commerce Fraud: Towards An Understanding Of The Phenomenon, Ian Macinnes, Damani Musgrave, Jason Laska

School of Information Studies - Faculty Scholarship

No abstract provided.

The Implications Of Property Rights In Virtual World Business Models, Ian Macinnes

School of Information Studies - Faculty Scholarship

The financial success of online communities based on multiplayer game environments has been a bright spot among the many failures in electronic commerce initiatives. While this form of business has existed for less than a decade, it is growing rapidly and has become a mainstream form of entertainment in some areas of the world, such as Korea. Game environments are becoming more immersive and compelling and if this rate of improvement continues, such as through growing broadband penetration, they are likely to become as common as other forms of entertainment. This paper analyzes the issues facing developers of game communities …

An Improved Model Of Structural Changes Resulting From Use Of E-Commerce, Nick Lethbridge

Theses: Doctorates and Masters

not available

Pdf Shopping System With The Lightweight Currency Protocol, Yingzhuo Wang

Theses Digitization Project

This project is a web application for two types of bookstores an E-Bookstore and a PDF-Bookstore. Both are document sellers, however, The E-Bookstore is not a currency user. The PDF-Bookstore sells PDF documents and issues a lightweight currency called Scart. Customers can sell their PDF documents to earn Scart currency and buy PDF documents by paying with Scart.

The Online Marketing Plan For Indra Jewelry Company, Thailand, Vorapoj Liyawarakhun

Theses Digitization Project

The purpose of this project is to apply marketing tactics in the form of website and online services. The goal of this plan is to improve company image and customer service and relationships, Moreover, website and online service can also increase the sales and profits of the company and expand its market.