Business Commons^™

Northwest Montana Fall Visitors - 2004, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This descriptive data presentation is based on a survey conducted by graduate students in Dr. Norma Nickerson's "Consumer Behavior in Travel and Tourism" graduate course during the fall semester 2004.

An Empirical Investigation Of A Model Of Environmentally Concerned Consumer Behavior And Its Determinants: The Moderating Role Of Market Mavenship And Product Involvement, Kishwar A. Joonas

Doctoral Dissertations

Extant literature offers incomplete explanations of environmentally concerned consumer behavior (ECCB), based on subsets of determinants. In this study, I have presented an integrated model of ECCB, and examined the main effects of three key psychological determinants (environmentally concerned beliefs and attitudes, personal norm, and perceived consumer effectiveness) and two key socio-cultural determinants (injunctive norm and collectivist orientation), on four dimensions of ECCB, namely purchase behavior, search for information, conserving behavior, and supporting intent. The study also examined the interactional effects of market mavenship and involvement on these direct linkages.

I conducted a national online survey among members of environmental …

Investigations Into Availability And Quality Of Urban Tourism Consumer Behaviour Information: Tourist Information Availability And Use For Dublin's Tourism Stakeholder Organisations, David M.J. Nunan

Masters

The availability of timely urban tourist information is increasingly important for useful learning experiences among all tourism stakeholders. National or regional tourism visitor surveys are usually either too general to be of much use, if any, to the individual city tourism stakeholder or too specific to be of much use to the city destination manager. A homogeneous city survey model has recently been made available for European city tourism organisations. A balance needs to be struck between the homogeneous information needs of the city tourism manager and the more specific needs of the individual local urban tourism sectors. This thesis …

Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka

Theses Digitization Project

The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.