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Full-Text Articles in Business

A Study Conducted For The Journal Of Microfinance: Published At Brigham Young University, Veronica Barlow, Angelica Hagman, Brooke Mildenhall, Eliza Steele Jan 2004

A Study Conducted For The Journal Of Microfinance: Published At Brigham Young University, Veronica Barlow, Angelica Hagman, Brooke Mildenhall, Eliza Steele

Student Works

The main purpose of our study was to discover the target market for The Journal of Microfinance by understanding the channels of learning most widely used by academics and practitioners in the field of microenterprise. Study group comprised of Veronica Barlow, Angelica Hagman, Brooke Mildenhall, and Eliza Steele.


Alpine Cc / Empire Consulting Group, David Stapley, David Hanks, Benjamin Carter Jan 2004

Alpine Cc / Empire Consulting Group, David Stapley, David Hanks, Benjamin Carter

Student Works

Alpine Country Club maintains a private 18-hole golf course with amenities that include dining service, pro shop. social events, and golf tournament. Alpine Country Club is under the direction of a Board of Directors consisting of club members. Improving the club and providing the right amenities is a top priority for club management. Alpine Country Club contracted with Empire Consulting to create a survey to assess the opinion of its Equity Members regarding the 1) areas of improvement for Alpine Country Club. 2) whether member desire additional amenities to the club, and 3) how willing the member would be to …


Byu Marriott School Executive Master Of Business Administration Program Market Research Evaluating Demand For Emba Schedule Variants, Byu Marriott School Jan 2004

Byu Marriott School Executive Master Of Business Administration Program Market Research Evaluating Demand For Emba Schedule Variants, Byu Marriott School

Student Works

Executive MBA programs have become an important educational option for both students and universities in recent years. EMBA programs allow students flexible schedules and provide universities with additional sources of revenue. As more and more employers require more educated managers, the demand for EMBA programs will only increase. Executive MBA programs are part-time programs usually offered weekday evenings, weekends, or online. Highly ranked universities across the globe offer EMBA's. The cost of the education varies from program to program and university to university. As more individuals pursue undergraduate education. those holding degrees seek post-graduate education to differentiate themselves and further …


Healthy Island Organic Products: A Study Determining How To Increase Customer Awareness, Jeff C. Yates Jan 2004

Healthy Island Organic Products: A Study Determining How To Increase Customer Awareness, Jeff C. Yates

Student Works

The purpose of this research project is to provide information that will aid in increasing the awareness of organic products that Healthy Island carries and to understand the customer needs when dealing with organic products, such a noni juice. This information will assist Healthy Island in the development of an effective marketing strategy. The questions that I hope to answer through this project are the following: 1. Is there a mark t for organic products geared toward younger men and women? 2. What is the current knowledge of organic products, specifically noni juice 3. What are the most effective ways …


Utah Clean Energy: Market Research Project "Cougars For Clean Power", Laura Mactaggart, Marda Batt, Ted Olsen Jan 2004

Utah Clean Energy: Market Research Project "Cougars For Clean Power", Laura Mactaggart, Marda Batt, Ted Olsen

Student Works

The research done in this project analyzes BYU students' position on preserving the environment and particularly measures their knowledge regarding wind power and their willingness to contribute to the purchase of wind power by BYU. Utah Clean Energy commissioned students of the Marriott School of Management at BYU to carry out this project. Research was based on 402 surveys, which were conducted throughout campus and BYU housing complexes. The survey questionnaire and the results of the survey are located in the appendix. From the data gathered, statistical analysis was performed including cross-tabulation, chi-square testing, z-test testing, correlation, regression, and purchase …


The Downtown Business Alliance Of Provo, Adam Rich, Noona Kocharyan, Shannon Richards Jan 2004

The Downtown Business Alliance Of Provo, Adam Rich, Noona Kocharyan, Shannon Richards

Student Works

RR&K will provide studies to assess consumer awareness of businesses, evaluate consumer perceptions, and uncover preferences of target customers. We will begin by conducting a focus group with people who are employed downtown and residents of the surrounding downtown Provo area. With information taken from the focus groups and Provo Alliance, survey will be administered to members of the target audience. In analyzing these findings, RR&K will provide recommendations to assist The DBAP in reinventing the downtown Provo area. RR&K Research Consulting is comprised of Adam Rich, Shannon Richards, Nonna Kocharyan.