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Full-Text Articles in Business
Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch
Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch
Journal of International Technology and Information Management
This paper explores the relationship between web site design, public relations strategy, and a consumer’s intention to return to a web site. This relationship is defined through a model that explores the influence of information satisfaction, particularly when the web site design is congruent with the consumer’s expectations. The public relations dimension extends the consumer web site design model by interjecting a long-term focus on relationship building that organizations will need to make electronic commerce a viable investment in information technology resources. This is significant because it recognizes the importance of developing loyalty and trust online.
Measuring Online Students' Ability To Apply Programming Theory: Are Web Courses Really Working?, Kathryn A. Marold, Wayne Haga
Measuring Online Students' Ability To Apply Programming Theory: Are Web Courses Really Working?, Kathryn A. Marold, Wayne Haga
Journal of International Technology and Information Management
As a response to troubling doubts about the success of Web-delivered courses that include problem solving and critical thinking skills, the authors gathered data from two online sections of the CIS Application Programming with Visual Basic course at Metropolitan State College of Denver over two semesters and compared it with the data from classroom sections. T-tests showed a significant difference in the means of student projects and tests that required application of theory learned. All sections of the course used the same syllabus and assignments and were taught by the same instructor. Internet students scored significantly lower in theory portions …
Web-Services – The Next Evolutionary Stage Of E-Business, Santosh S. Venkatraman
Web-Services – The Next Evolutionary Stage Of E-Business, Santosh S. Venkatraman
Journal of International Technology and Information Management
Web-Services are a set of new technologies that promise to take “service-oriented” distributed computing to a whole new level, and eventually take e-business to the next evolutionary stage. Web-Services, in a nutshell, let organizations bridge communication gaps among their information systems, and build new software applications by “stitching” together existing ones. It is capable of integrating applications written in different programming languages, developed by different vendors, and running on different servers with dissimilar operating systems. Web- Services would enable companies to seamlessly connect their information systems and business processes with those of their partners and customers – thus ushering in …
A Study Of The Relationship Between Internet Diffusion And Culture, Ravi Nath, N.R. Vasudeva Murthy
A Study Of The Relationship Between Internet Diffusion And Culture, Ravi Nath, N.R. Vasudeva Murthy
Journal of International Technology and Information Management
The unevenness in the diffusion rates of the Internet across nations is commonly referred to as the “digital divide.” Technological, economic and political factors are often mentioned as the primary contributing factors to this digital gap. However, there is sufficient evidence in support of the proposition that a nation’s culture also plays a role in how citizens adopt and use technology innovations. This paper examines the relationship between the cultural dimensions proposed by Hofstede and the Internet adoption rate of nations. Data from sixty-two countries are used to establish a regression model and the empirical results show that cultural traits …
Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu
Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu
Journal of International Technology and Information Management
Many online service businesses are beginning to charge fees for services that they used to provide for free. It is unclear whether consumers are ready to embrace this practice. This study explores consumer attitudes toward fee-based online services. The results of the study indicate that consumers’ willingness to pay for online services is likely to be influenced by their perceived value of convenience these services provide, and by the extent to which they utilize these services. While consumers appear more willing to pay for services that are qualitatively better than free services, there is also indication that the belief remains …
A Conceptual Framework For E-Branding Strategies In The Non-Profit Sector, Horst Treiblmaier, Irene Pollach, Arne Floh
A Conceptual Framework For E-Branding Strategies In The Non-Profit Sector, Horst Treiblmaier, Irene Pollach, Arne Floh
Journal of International Technology and Information Management
E-branding provides non-profit organizations (NPOs) with new opportunities to communicate their missions, which is of paramount importance in a market segment that competes for donations and voluntary labor. Since successful e-branding is determined by both internal and external communication strategies, we developed a framework which explains the interdependency of these two factors in NPOs. Our findings are based on qualitative interview data and a website analysis of eleven Austrian NPOs. The NPOs' internal and external e-communication strategies are categorized into three successive levels each and combined in a two-dimensional grid, which shows how NPOs integrate their communication strategies.
An Investigation Of Internet Auction Markets: Evidence From Ebay, Kevin Bracker, Ken Smith
An Investigation Of Internet Auction Markets: Evidence From Ebay, Kevin Bracker, Ken Smith
Journal of International Technology and Information Management
The purpose of this paper was to examine a market with different characteristics than a typical “financial” market using high frequency continuous transactions data. The market selected for this purpose was an Internet auction market for collectibles, specifically Ty Glory BearsTM sold on the eBay, Inc. web site. This market was chosen for its relatively high activity and homogeneity. The results indicated evidence of signaling related to seller’s reputation and product information, seasonality based on day-of-the-week, and limited market dept h.