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- African American consumers -- Statistics (1)
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- Arrowhead Credit Union (San Bernardino California) (1)
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Articles 1 - 30 of 32
Full-Text Articles in Business
Balanced Scorecard: An Instrument Of Change For Facilities Services, Beverly Sue Delker Gentry
Balanced Scorecard: An Instrument Of Change For Facilities Services, Beverly Sue Delker Gentry
Theses Digitization Project
The purpose of this project is to develop Balanced Scorecard recommendations based on analysis that was conducted for Facilities Services at California State University, San Bernardino.
A Comparative Analysis Of The Use Of Music In Advertisements Within The Car Industry, Crystal Desquitado Mamaril
A Comparative Analysis Of The Use Of Music In Advertisements Within The Car Industry, Crystal Desquitado Mamaril
Theses Digitization Project
The purpose of this thesis is to compare and contrast the use of music in commercials for Mitsubishi, Volkswagen, Chrysler and Jaguar.
Direct Marketing And Asian American In Inland Empire, Laura Louisa Hutabarat
Direct Marketing And Asian American In Inland Empire, Laura Louisa Hutabarat
Theses Digitization Project
This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.
Methods And Techniques For Valuation Of Patents, Charles David Dunbar
Methods And Techniques For Valuation Of Patents, Charles David Dunbar
Theses Digitization Project
The goal of this project is to compare and contrast four different techniques used to valuate a company's Intellectual Property (IP); specifically a patent portfolio.
The Advertising Campaign For The Diamond Brand, A Thai Whisky, Focusing On Three Provinces Of Northern Thailand, Rattanawadee Wongtee
The Advertising Campaign For The Diamond Brand, A Thai Whisky, Focusing On Three Provinces Of Northern Thailand, Rattanawadee Wongtee
Theses Digitization Project
The purpose of this project is to apply marketing tactics and advertising strategies in the form of an advertising campaign. The goal of this campaign is to increase the sales and profits of the "Diamond drink."
The Concept Of Interest In The Western And Middle Eastern Society, Mustapha Ben Amira
The Concept Of Interest In The Western And Middle Eastern Society, Mustapha Ben Amira
Theses Digitization Project
The entire banking systems in the western societies is based on the use of interest. The bank charges the borowers interest on its loans and pays its depositors interest on their deposits. On the other hand, the Middle Eastern banking system is an interest free system that prohibits the use of interest, either in receipt or in payment.
Portfolio Optimization Analysis Of Federation Of Euro-Asian Stock Exchances (Feas), Selim Larlar
Portfolio Optimization Analysis Of Federation Of Euro-Asian Stock Exchances (Feas), Selim Larlar
Theses Digitization Project
The results of this thesis suggest that investors should invest in portfolios consisting of the Standard and Poor's 500, the Ten Composite Index and the ten founding stock exchanges, rather than only invest in either the ten founding stock exchanges or Standard and Poor's 500.
The Fall Of Enron And Its Implications On The Accounting Profession, Anthony Abdalnor Pishay
The Fall Of Enron And Its Implications On The Accounting Profession, Anthony Abdalnor Pishay
Theses Digitization Project
The collapse of Enron and its aftermath has put unprecedented focus on the accounting profession and its role in the self-regulatory system.
Marketing Plan For Neustile Roof Tile For Cpac Roof Tile Co., Ltd. (Thailand), Amornrat Soongkitkarn
Marketing Plan For Neustile Roof Tile For Cpac Roof Tile Co., Ltd. (Thailand), Amornrat Soongkitkarn
Theses Digitization Project
The goal of this thesis is to develop a marketing plan to achieve the company's sales revenue target and marketing objectives for its Neustile product line in the next five years.
The Structure, Functioning, And Performance Of The Chinese Stock Markets, Yu-Tsui Lin
The Structure, Functioning, And Performance Of The Chinese Stock Markets, Yu-Tsui Lin
Theses Digitization Project
This thesis focuses on the stocks in two major stock exchanges in China: the Shanghai Stock Exchange and the Shenzhen Stock Exchange. In order to understand the overall performance of the Chinese stock markets, the research compares the performance among Chinese stock markets, other emerging stock markets, and the S&P 500 Index during the 1990's.
Crimson Eagle Global Enterprise, Scott Edward Bechtle
Crimson Eagle Global Enterprise, Scott Edward Bechtle
Theses Digitization Project
This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.
Logistics In The Inland Empire, Zeynep Selen Sarper
Logistics In The Inland Empire, Zeynep Selen Sarper
Theses Digitization Project
The Inland Empire offers many advantages for business. This project documents how the Inland Empire is a suitable area to start and grow a business due to its reasonable space and labor costs, educated work force, infrastructure advantages and easy accessibility to freeways, ports, railroads and airports.
Customer Satisfaction In Communicating With Reservation Staffs Of Thai Airways International, Alina Homsangpradit
Customer Satisfaction In Communicating With Reservation Staffs Of Thai Airways International, Alina Homsangpradit
Theses Digitization Project
The purpose of this research study is to investigate the correlation between the level of customer satisfaction and demographic data. The correlation between the level of customer satisfaction towards THAI'S reservation staff and customer's attitude, and the communication behavior of THAI's reservation staff.
Marketing International Sports In The United Arab Emirates, Khaled Mohmmed Khouri
Marketing International Sports In The United Arab Emirates, Khaled Mohmmed Khouri
Theses Digitization Project
The purpose of this project is to determine the feasibility of establishing a web site to promote international games worldwide through the United Arab Emirates.
The Inland Empire/Riverside County Philharmonic: A Promotional Campaign To Increase Attendance, Bettina Anna Kriegler
The Inland Empire/Riverside County Philharmonic: A Promotional Campaign To Increase Attendance, Bettina Anna Kriegler
Theses Digitization Project
This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona.
Sinar Harapan: A Business Plan For A Home Improvement Company, Ali Yamin
Sinar Harapan: A Business Plan For A Home Improvement Company, Ali Yamin
Theses Digitization Project
This business plan for expanding a home improvement company emphasizes: attracting more customers to increase sales; establishing new companies such as contractors, distributors, and wholesalers; and leading the market for home improvement goods and construction materials in Lampung.
Implementation Business-To-Consumer Electronic Commerce Website Using Asp.Net Web Programming Framework, Cesar Quiñones
Implementation Business-To-Consumer Electronic Commerce Website Using Asp.Net Web Programming Framework, Cesar Quiñones
Theses Digitization Project
The purpose of this project is to demonstrate an integration of real world, real time e-commerce with the knowledge and experience gained in participating in the Masters of Business Administration -- Information Management program at California State University, San Bernardino. It is this knowledge and experience that is used to create a Business-To-Consumer (B2C) electronic commerce application (ECA) using available Internet and information management technology. This project presents all aspects of the simulation beginning with the background research of the canine services and supplies industry and ending with an e-commerce simulation and post implementation audit.
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Theses Digitization Project
The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Theses Digitization Project
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
Implement Electronic Commerce With Dreamweaver Ultradev 4.0, Anson Wing Hong Loh
Implement Electronic Commerce With Dreamweaver Ultradev 4.0, Anson Wing Hong Loh
Theses Digitization Project
This project simulates a real company by using Dreamweaver UltraDev, 4.0. A simulated electronic commerce web site was created to present all aspects of electronic commerce including future trends.
The Capital Structure Puzzle: On The Existence Of An Optimal Capital Structure, Mohamed Lahiani
The Capital Structure Puzzle: On The Existence Of An Optimal Capital Structure, Mohamed Lahiani
Theses Digitization Project
Corporate finance researchers have long been puzzled by low corporate debt ratios given debt's corporate tax advantage. What makes the capital structure debate especially intriguing is that the different theories represent such different, and in some ways almost diametrically opposed, decision-making processes.
Management Buyout In China, Wei Dai
Management Buyout In China, Wei Dai
Theses Digitization Project
China's different economic environment, government infrastructure, and legal system might cause different management buyout procedures and results from management buyout procedures in the United States. Management buyout was originally created to increase efficiency and reduce agency cost in the United States in the 1960s; but management buyout in China is merely a tool to provide incentive programs for current management teams and reduce state-owned corporate shares.
Research Study On Laddering Technique In Depth Interviews On Alcoholic Beverage Consumption And Brand Preferences, Mohammed Saleh Aloulaqi
Research Study On Laddering Technique In Depth Interviews On Alcoholic Beverage Consumption And Brand Preferences, Mohammed Saleh Aloulaqi
Theses Digitization Project
This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.
An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel
An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel
Theses Digitization Project
This project focuses on Nescafe's advertising in two main markets, namely the United States and India, and it analyzes the similarities and differences of global brands across different markets.
Banking Programs For Employer Clusters The Benefits Of A Territory Based Sale Program, Ana Elsa Montes
Banking Programs For Employer Clusters The Benefits Of A Territory Based Sale Program, Ana Elsa Montes
Theses Digitization Project
The purpose of this project is to gain a better understandng of the sales opportunities available to credit unions through business-to-business relationship selling. This cluster-based approach will focus on techniques and tactics to increase sales. The project differentiates the market by companies in Riverside and San Bernardino Counties, referred to as the Inland Empire. The project will reveal the benefits of instituting a territory based sales program similar to Arrowhead Credit Union's that encourages sales professionals to learn about their region's nuances. More importantly, it addresses the advantages of relationship selling over numbers based selling.
Performance Appraisal System In Filiz Gida, Bilgi Guner
Performance Appraisal System In Filiz Gida, Bilgi Guner
Theses Digitization Project
This thesis focuses on evaluating the performance appraisal system of Filiz Gida, a small food processing company that is located in Turkey. Filiz Gida was established by Dogus Holding in Bolu, and currently employs 284 individuals. Filiz Gida is dedicated to fair and respectful treatment of all workers, offering voluntary benefits in housing programs, health care, education for worker's children, and professional child care services. The importance of quality in production at Filiz Gida is reflected by its receipt of ISO 9002 certification in 1994. In 2003 the Barilla Group, which is one of the giants in the pasta business, …
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau
Theses Digitization Project
Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.
Public Relations Plan For Nonprofit Organization: Tzu Chi Foundation, I-Ling Chou
Public Relations Plan For Nonprofit Organization: Tzu Chi Foundation, I-Ling Chou
Theses Digitization Project
This project was designed to develop a public relations plan to increase awareness in Southern California of the Tzu Chi Foundation, a non-profit organization that is based in Taiwan.
Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin
Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin
Theses Digitization Project
Based on research into the area of financial service delivery it has become obvious that convenience and simplicity are the keys to success in the future as far as delivering financial services to consumers. This thesis discusses how this convenience and simplicity will be accomplished. It also covers the changes that need to be made and the financial impact on the institutions.
A Study Of Washington Mutual A Formidible Competitor In The Southern California Market, Margaret Mary Boni
A Study Of Washington Mutual A Formidible Competitor In The Southern California Market, Margaret Mary Boni
Theses Digitization Project
This project examines the Southern California and Inland Empire banking environment during the period from 1992 to 1997. It includes an analysis of Washington Mutual's market strategy, and financial strategy for entering this fiercely competitive environment. Washington Mutual's competitive advantages and weaknesses will be analyzed to understand its approach to capturing strong market presence.