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Full-Text Articles in Business
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail
Theses Digitization Project
The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi
Theses Digitization Project
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".