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Business Commons

Open Access. Powered by Scholars. Published by Universities.®

2003

California State University, San Bernardino

Advertising media planning

Articles 1 - 1 of 1

Full-Text Articles in Business

The Advertising Campaign For The Diamond Brand, A Thai Whisky, Focusing On Three Provinces Of Northern Thailand, Rattanawadee Wongtee Jan 2003

The Advertising Campaign For The Diamond Brand, A Thai Whisky, Focusing On Three Provinces Of Northern Thailand, Rattanawadee Wongtee

Theses Digitization Project

The purpose of this project is to apply marketing tactics and advertising strategies in the form of an advertising campaign. The goal of this campaign is to increase the sales and profits of the "Diamond drink."