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From Unemployment To Self-Employment, An Investigation Into The Profile Of ‘This’ Entrepreneur, Nora Mary O'Mahony

Theses

Richard Cantillon, who in 1734 introduced the term ‘entrepreneur’ into economic literature, described entrepreneurship as

‘‘Self-employment of any and every sort" (Long 1983 P 48)

Self-employment is entrepreneurship at its simplest form. According to O’Kane (1997) entrepreneurship is

“The dynamic process of creating wealth, undertaken hy people who assume a risk in terms of money, energy, time and/or career commitment, and creating value through the provision of some product or service. ” (O’Kane 1997 P 6)

Entrepreneurship is nothing new. Men without wealth have always been attracted by the prospect of attaining it and the opportunities, which it affords. (Bruce …

An Evaluation Of Relationship Marketing And Customer Retention Practices In The Hotel Industry, Lisa Kenny

Theses

Customer relationships have received considerable attention from both academics and practitioners. It is accepted that relationship marketing is keeping, not just getting customers, (Berry, 1983). However, it has been criticised that firms frequently focus on attracting customers (the “first act”) but then pay little attention to what they should do to keep them (the “second act”) (Berry and Parasuraman, 1991). It has been demonstrated that it is far less expensive to retain a customer than to acquire a new one. The increasing emphasis of relationship marketing is based on the assumptions that building committed customer relationships results in guest satisfaction, …