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Litetouch: Brilliant Solutions In Lighting: Dealer Perception Study, Josh Rolph, Winnie Lo, Marcia Randall, Leslie Layman
Litetouch: Brilliant Solutions In Lighting: Dealer Perception Study, Josh Rolph, Winnie Lo, Marcia Randall, Leslie Layman
Student Works
The purpose of this study is to determine competitive advantage and overall customer perception of LiteTouch. The research will attempt to discover whether or not LiteTouch's perception of its own core competencies match with customers' opinions. Furthermore, the research is to help LiteTouch know what dealers perceive about the company's competitors—Lutron, Vantage, and Centralite. Mountain West Research comprised of Josh Rolph, Willie Lo, Marcia Randall, Leslie Layman and Mark Adams.