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Full-Text Articles in Business
"See Me, Touch Me, Feel Me": (Im) Proving The Bodily Sense Of Masculinity, Marc A. Ouellette
"See Me, Touch Me, Feel Me": (Im) Proving The Bodily Sense Of Masculinity, Marc A. Ouellette
English Faculty Publications
Ultimately, this paper stems from two cultural strands which intersect in one cultural form, self-improvement advertising aimed at men. The first of these is the figure of the "new man," which appeared in the mid-1980s. The novelty lies in the positioning of masculine bodies precisely for the purpose of being seen. The available criticism was not equipped to account for these positionings. The second cultural strand, the proliferation of technologies which alter the body itself, as opposed to its coverings, makes the gap in the criticism more apparent. The two cultural trends intersect most noticeably in the advertisements for the …
Antecedents And Consequences Of Consumer Ethnocentrism Across Russia's Three Sub-Cultures, Shawn Thelen
Antecedents And Consequences Of Consumer Ethnocentrism Across Russia's Three Sub-Cultures, Shawn Thelen
Theses and Dissertations in Business Administration
Shimp and Sharma (1987) extended the concept of ethnocentrism to commercial products with the development of a 17-item Consumer Ethnocentrism Scale [CETSCALE]. Consumer ethnocentrism is the belief that purchasing imported products harms the local economy, increases unemployment, and is morally wrong (Skimp and Sharma 1987). Shimp and Sharma (1987) called for studies to determine antecedents to consumer ethnocentrism and to apply the CETSCALE across geographic and regional segments. This dissertation addresses a void in the literature by examining antecedents; Inglehart's Materialism/Post Materialism (1977) and Holbrook's Nostalgia (1993), and outcome variables; product purchase preference, of consumer ethnocentrism across sub-cultures postulated to …