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Full-Text Articles in Business

Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar Dec 1998

Gender Differences In Tourism Destination: Implications For Tourism Marketers, Marie Ryan, Nadine Henley, Geoffery Soutar

Research outputs pre 2011

This paper examines the criteria that males and females use to make tourism destination choices and whether such differences result in different destination preferences. Males and females may apply different criteria to make tourism destination choices. Respondents were asked to rank eight popular WA holiday destinations, using twelve attributes. Comparisons between males and females were conducted using t-tests, perceptual mapping and external preference analysis. Females rated each attribute consistently more important than males and, overall, consistently high. This finding is interpreted with reference to Meyers- Levy’s (1986) selectivity hypothesis and related to other research in the marketing context on information …


The Impact Of Cocurricular Experience On Leadership Development, Deborah H. White Dec 1998

The Impact Of Cocurricular Experience On Leadership Development, Deborah H. White

Electronic Theses and Dissertations

This study investigated the impact of cocurricular activities on leadership development. College graduates recognized as community leaders were selected from three communities in Georgia, Kentucky, and Tennessee. Through survey and interview techniques, the leaders were asked to reflect on high school and college experiences that led to their development as leaders. The study included a focus on differences in experiences of male and female leaders. Developmental influences such as family, mentors, global experience, and the cocurricular activities engaged in during high school and college were explored. Title IX had no impact on increased opportunities for women in this group of …