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Full-Text Articles in Business
The Effects Of Nutrition Package Claims, Nutrition Facts Panels, And Motivation To Process Nutrition Information On Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, J. Craig Andrews
The Effects Of Nutrition Package Claims, Nutrition Facts Panels, And Motivation To Process Nutrition Information On Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications
In a laboratory experiment using a between-subjects design, the authors examine the effects on nutrition and product evaluations of nutrition claims made (e.g., "99% fat free; " "low in calories") on a product package, product nutrition value levels, and enduring motivation to process nutrition information. Enduring motivation is shown to moderate the effects of product nutrition value on consumer evaluations. Also, nutrition claims interact with product nutrition value in affecting consumer perceptions of manufacturer credibility. Given the availability of nutrient levels in the Nutrition Facts panel on the back of the mock package, nutrition claims on the front of the …
Review Of Business As A Calling: Work And The Examined Life By Michael Novak, Gene R. Laczniak
Review Of Business As A Calling: Work And The Examined Life By Michael Novak, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
Advertising Beliefs And Attitudes: Are Students And General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski
Advertising Beliefs And Attitudes: Are Students And General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski
Marketing Faculty Research and Publications
Studies of advertising beliefs and attitudes are crucial because these measures are shown to affect brand attitudes and purchase intentions. Previous studies in this area used either student or general consumers samples; no comparisons were made between the two groups. Therefore, it is not known whether and to what extent responses of student samples are likely to differ from those of general consumers. Differences would indicate that the two segments view advertising dissimilarly. However, by applying covariance structure analysis on a sample of students and a sample of general consumers from India, our study found no significant differences between them …
The Flexible Executive Mindset: How Top Management Should Look At Tomorrow’S Markets, Gene R. Laczniak, Robert F. Lusch
The Flexible Executive Mindset: How Top Management Should Look At Tomorrow’S Markets, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications
The need for management to better anticipate the future is the urgent message currently being advocated by consultants in strategic market planning. Uses a survey of high-level managers from Fortune 1,000 corporations to illustrate the advantages of cultivating a flexible mindset concerning environmental trends and their strategic marketing implications. Reviews projected developments in the economy, technology, ecology and the social/political environments that are expected to occur by 2005. Discusses appropriate marketing responses to these trends.