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Full-Text Articles in Business
Optimal Service Design: Integrating Marketing And Operations Elements For Capacity Decisions, Madeleine E. Pullman, William Moore
Optimal Service Design: Integrating Marketing And Operations Elements For Capacity Decisions, Madeleine E. Pullman, William Moore
Historical Working Papers
A model is presented for optimizing a service industry both with respect to customer service and profitability in order to choose the optimal product service attributes.