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Full-Text Articles in Business
Advertising Effects On Brand Search And Preference: Assessing The Mediational Role Of Aad And Ab, Sandipa Dublish
Advertising Effects On Brand Search And Preference: Assessing The Mediational Role Of Aad And Ab, Sandipa Dublish
FIU Electronic Theses and Dissertations
Most advertising research has focussed at examining effects of advertising on attitudinal responses or brand preference and choice. However, in a natural environment, the time period between advertising exposure and purchase decision is filled with prepurchase search. Prepurchase external search refers to information search from sources other than memory, prior to making a purchase decision. Usually consumers access only a small subset of available information and base their choice decisions on it. Prepurchase search therefore acts as a filter and, the final choice depends critically on the small subset of potential inputs the consumer notes in the environment and integrates …
Design And Evaluation Of A Consulting System For Database Design, Solomon Raj Antony
Design And Evaluation Of A Consulting System For Database Design, Solomon Raj Antony
FIU Electronic Theses and Dissertations
Database design is a difficult problem for non-expert designers. It is desirable to assist such designers during the problem solving process by means of a knowledge based (KB) system. Although a number of prototype KB systems have been proposed, there are many shortcomings. Firstly, few have incorporated sufficient expertise in modeling relationships, particularly higher order relationships. Secondly, there does not seem to be any published empirical study that experimentally tested the effectiveness of any of these KB tools. Thirdly, problem solving behavior of non-experts, whom the systems were intended to assist, has not been one of the bases for system …
An Organizational Learning Approach To Expatriate Cross-Cultural Adjustment, Organizational Commitment, And Job Satisfaction, Meredith Downes
An Organizational Learning Approach To Expatriate Cross-Cultural Adjustment, Organizational Commitment, And Job Satisfaction, Meredith Downes
FIU Electronic Theses and Dissertations
The purpose of this study was to investigate the relationship between organizational learning and expatriation in overseas subsidiaries as well as in organizations as a whole. In doing so, two issues were addressed - () the use of expatriation as firms internationalize, and (ii) the significance of various factors to expatriate success as firms gain international experience. The sample of companies for this study was drawn from U.S. Fortune 500 multinational corporations (MN1Cs) in two sets of related industries -- computers/ electronics and petroleum/chemicals. Based on the learning that takes place within organizations as they increase their involvement overseas, a …
An Organizational Learning Approach To Expatriate Cross-Cultural Adjustment, Organizational Commitment, And Job Satisfaction, Meredith Downes
An Organizational Learning Approach To Expatriate Cross-Cultural Adjustment, Organizational Commitment, And Job Satisfaction, Meredith Downes
FIU Electronic Theses and Dissertations
The purpose of this study was to investigate the relationship between organizational learning and expatriation in overseas subsidiaries as well as in organizations as a whole. In doing so, two issues were addressed - () the use of expatriation as firms internationalize, and (ii) the significance of various factors to expatriate success as firms gain international experience. The sample of companies for this study was drawn from U.S. Fortune 500 multinational corporations (MN1Cs) in two sets of related industries -- computers/ electronics and petroleum/chemicals. Based on the learning that takes place within organizations as they increase their involvement overseas, a …