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Full-Text Articles in Business
Image Study For Bank Of American Fork: Research Report, Jennifer Holladay, Roger Kerr, Phil Upton-Rowley, Miriam Stelter
Image Study For Bank Of American Fork: Research Report, Jennifer Holladay, Roger Kerr, Phil Upton-Rowley, Miriam Stelter
Student Works
Bank of American Fork wishes to facilitate further growth. To achieve this goal, BAF has hired Greg Soter, of Soter Associates Inc., to develop a more aggressive marketing plan. Sorter Associates has asked Stelter Marketeers to discover the community's perception by conducting a comprehensive image study of Bank of American Fork. Three market segments have been the focus of the study; personal account customers, personal account non-customers, and business account customers. The objective has been to determine the perceptions of each market segment. Stelter Marketeers comprised of Jennifer Holladay, Roger Kerr, Phil Upton-Rowley, Miriam Stelter, Dan Weber.
Finding Auditors Liable For Fraud: What The Jury Heard In The Phar Mor Case, David M. Cottrell, Steven M. Glover
Finding Auditors Liable For Fraud: What The Jury Heard In The Phar Mor Case, David M. Cottrell, Steven M. Glover
Faculty Publications
The Phar Mor case involved a massive collusive fraud by management. Although there were no claims the auditors participated in the fraud, plaintiffs' attorneys were able to convince the jury that the firm was liable for fraud on the grounds it made representations recklessly with regard to GAAS and GAAP.