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Full-Text Articles in Business
Cho Tae-Hyon: "Foreign Direct Investment In Korea: Recent Trends And Changes To Improve The Investment Environment", Korea Exchange Bank Quarterly, First Quarter, 1995, Vol. Xxx, No. 1, N. C. Oputa
Economic and Financial Review
Korea opened its doors to foreign investors in 1962 to raise capital for economic development. As at end-1994, the total accumulated volume of Korea's Foreign Direct Investment (FOI) on an approved basis amounted to US $12,525 million financing 4,709 projects. The conclusion of the Uruguay round and the establishment of the World Trade Organisation (WTO) which linked the global economy to free flows of trade and investment, are new challenges facing Korea in the search for ways to cope with the emerging era of unlimited competition. Tae-Hyon's paper attempts to review the trends in FDI and the recent incentives to …
A Comparison Of The Perceptions Of Clients And Design Consultants Toward Corporate Identity Programs, Dae Ryun Chang, Don Ryun Chang, Kwon Soo Lee
A Comparison Of The Perceptions Of Clients And Design Consultants Toward Corporate Identity Programs, Dae Ryun Chang, Don Ryun Chang, Kwon Soo Lee
Research Collection Lee Kong Chian School Of Business
Although much attention has been given to the importance of developing and using corporate and brand identity programs (from hereon essentially combined and referred to as CI), in the business literature in contrast academic treatment is less abundant and in particular there is little research on their actual implementation. While the motivation for the emergence of CI is easily understood, what is not clear is how effective these programs are after implementation. In this paper we focus on two communities responsible for the creation and implementation of identity programs, the clients and the designers. Even within client corporations of CI …