Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 5 of 5
Full-Text Articles in Business
Age, Product Nutrition, And Label Format Effects On Consumer Perceptions And Product Evaluations, Scot Burton, J. Craig Andrews
Age, Product Nutrition, And Label Format Effects On Consumer Perceptions And Product Evaluations, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications
Nutrition label format effects across different levels of product nutrition value and groups of younger (under 58 years; average 46 years) and older consumers (58 years or more; average 70 years) are examined using a 3 × 2 × 2 experimental design. Age interacts with nutrition level in affecting nutrition evaluation measures with older consumers displaying smaller differences in nutrition attitude and purchase likelihood for a low versus a high nutrition value product. Older consumers also perceive all labels as more difficult to understand. Consumer performance on judgment tasks vary across label formats and nutrition value manipulations. Implications for consumer …
Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, Yorgos Zotos
Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, Yorgos Zotos
Marketing Faculty Research and Publications
Argues that profiling consumer decision-making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross-cultural issues.
Overview: The Role Of Consumer Research Evidence In Recent National Advertising Regulation, J. Craig Andrews
Overview: The Role Of Consumer Research Evidence In Recent National Advertising Regulation, J. Craig Andrews
Marketing Faculty Research and Publications
No abstract provided.
A Cross-National Comparison Of Consumers' Attitudes Toward Direct Marketing And Purchase Intention, Srinivas Durvasula, Syed H. Akhter, Gary J. Bamossy
A Cross-National Comparison Of Consumers' Attitudes Toward Direct Marketing And Purchase Intention, Srinivas Durvasula, Syed H. Akhter, Gary J. Bamossy
Marketing Faculty Research and Publications
Existing research indicates that attitudes toward the three elements of direct marketing (the source, mode, and response channel) influence consumers' intentions to purchase directly marketed products. While research investigating attitudes and consumers' response has been conducted in the U.S., there has been no research to date which examines attitude structures and purchase intentions towards direct marketing in a multi-country setting, in spite of the standardized global efforts of direct marketeers. This study presents findings on attitude structures regarding direct marketing for three affluent open markets, the U.S., Singapore, and the Netherlands and empirically investigates the relationships between these consumers' attitudes …
Alcohol Warning Label Effects: Socialization, Addiction, And Public Policy Issues, J. Craig Andrews, Richard G. Netemeyer
Alcohol Warning Label Effects: Socialization, Addiction, And Public Policy Issues, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications
No abstract provided.