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Full-Text Articles in Business
Fire Hose Technologies, Gerry Mortimer
Irish Marketing Review, Vol. 8, 1995, Unknown
Irish Marketing Review, Vol. 8, 1995, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Imr Case Study - Kleen, Brenda Cullen
Imr Case Study - Kleen, Brenda Cullen
Issues
This case looks at a firm's dilemma about whether or not to invest in developing an existing brand in a rapidly changing detergent product market. Three experts comment.
The Introduction Of Programmes To Prevent Accidents At Work: A Strategic Analysis, David Jacobson, Ziene Mottiar
The Introduction Of Programmes To Prevent Accidents At Work: A Strategic Analysis, David Jacobson, Ziene Mottiar
Articles
No abstract provided.
Rockers For Walkers, Gerry Mortimer
Rockers For Walkers, Gerry Mortimer
Case studies
In 1995, James Boylan and Sons Ltd. was celebrating its fiftieth year of trading, though its origins dated back further. It was still mostly owned by the Boylan family who had controlled it since its inception. The company was based in the tiny and now largely deserted village of Mullan close to Emyvale in Co. Monaghan in the Republic of Ireland.