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Cbs And The Ncaa Lovefest, Richard C. Crepeau
Cbs And The Ncaa Lovefest, Richard C. Crepeau
On Sport and Society
This year it's the Road to Seattle. And as usual the Road goes through CBS television in New York because in 1989 CBS paid the NCAA $1B(or $143M per year) to guarantee their right to televise all-rounds of the NCAA tournament to the entire nation for seven years. That translated almost immediately into an increase of $30M in annual revenues for CBS, a bonanza of profits for the NCAA, and in 1990 $1.37M for each of the final four teams. Basketball's Final Four is the biggest money machine owned by the NCAA.