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The Evolution Of Shopping Center Research: A Review And Analysis, Mark Eppli, John D. Benjamin
The Evolution Of Shopping Center Research: A Review And Analysis, Mark Eppli, John D. Benjamin
Finance Faculty Research and Publications
Retail research has evolved over the past sixty years. Christaller's early work on central place theory, with its simplistic combination of range and threshold has been advanced to include complex consumer shopping patterns and retailer behavior in agglomerated retail centers. Hotelling's seminal research on competition in a spatial duopoly has been realized in the form of comparison shopping in regional shopping centers. The research that has followed Christaller and Hoteling has been as wide as it has been deep, including literature in geography, economics, finance, marketing, and real estate.
In combination, the many extensions of central place theory and retail …