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The Effect Of Cultural Differences On International Marketing, Lena M. Jones

Theses

This thesis will l focus on the influence that culture and environmental differences have on international marketing.

The world has gone through some major changes within the past several years, especially in the area of marketing. It has become an open marketplace . Even the very concept behind marketing has a different meaning today. For example , marketing was once viewed a s simply selling a product or service. In today's business environment, marketing is more customer oriented . Customer satisfaction is the key element.

Today many companies have ventured into t he foreign markets . Some have gone international …