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Full-Text Articles in Business
Strategy Textbooks: A Case Of Consistently Inconsistent Evaluations, Cathy A. Enz
Strategy Textbooks: A Case Of Consistently Inconsistent Evaluations, Cathy A. Enz
Cathy A. Enz
"This book is too superficial, but it meets my needs better than others available." This quotation illustrates the equivocal praise which business instructors provide the textbooks that they adopt for their capstone policy courses. Ten representative strategy/policy textbooks were reviewed and almost all of them received at least one instructor's nomination as the best strategy textbook available, yet reviewers consistently identified deficiencies and their intent to change books. What is it about business strategy/policy textbooks or courses that brings out consistent inconsistency across text users even when they evaluate the same book? In the present review a representative group of …
A Survey Of Introductory Financial Managment Courses, Thomas Berry, Edward Farragher
A Survey Of Introductory Financial Managment Courses, Thomas Berry, Edward Farragher
Thomas D Berry
No abstract provided.