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Full-Text Articles in Business
Advertising, Pricing And Stability In Oligopolistic Markets For New Products, Chaim Fershtman, Vijay Mahajan, Eitan Muller
Advertising, Pricing And Stability In Oligopolistic Markets For New Products, Chaim Fershtman, Vijay Mahajan, Eitan Muller
Historical Working Papers
Models of market strategy are examined to determine the effect a firm's goodwill might have on the introduction of new products. Modeling is based on assumptions that products are essentially non-durable, that goodwill is generated by advertising, and production costs are the same, and that firms are generally equal in discounting profits and have similar objectives.