Business Commons^™

Crisis Marketing: The Mcdonnell Douglas Dc-10, Scott F. March

Theses and Dissertations

The McDonnell Douglas DC-10 aircraft has been plagued by a series of problems throughout its history that has shaken customer confidence and resulted in many cancelled orders. Since the DC-10 represents a large portion of the corporation's revenue, it is essential that the firm continue to sell the aircraft near previously projected rates. This has created a case of crisis marketing for the company.

This study will use the DC-10 case to present a general crisis marketing model. This model will be a step-by-step framework that can be applied to most crisis marketing situations.

By using this model and seeing …

Material Requirements Planning As Applied To Small Business, William M. Christen

Theses and Dissertations

No abstract provided.

Assessing The Economic Feasibility Of Synthetic Natural Gas Under Conditions Of Uncertainty, Mohammad M. Iranmanesh

Retrospective Theses and Dissertations

The science of synthetic fuel production began in the seventeenth century. However, large-scale production of synthetic fuels started in the early 1900's and, for several decades, gas manufactured from coal significantly contributed to the U.S. economy. The production of synthetic fuels declined due to increases in the price of coal and discoveries of predominantly methane natural gas. Today, an extensive network of pipelines is used to transmit and distribute natural gas for industrial and residential applications. The decline of natural gas reserves in the United States, in conjunction with the availability of very large coal reserves, has provided the incentive …

Accounting For Inflation, Bruce M. Kinney

Theses and Dissertations

The purpose of this study is to condense an abundance of technical accounting literature on the problem of inflation in accounting and how to deal with it in the financial reports of business enterprises, in hopes of presenting an important but difficult subject in a manner that investors and students can use when confronted with inflation adjusted statements.

Chapter I presents an overview of the problem of the problems that have been created by inflation

Chapter II provides a discussion of the specific problems of historical-cost accounting in the inflammatory environment and the distortive effects it has on financial statements. …

The Effects Of Quality Of Work Life Processes On Job Satisfaction And Productivity, Greg Alan Dabicci

Masters Theses

This study was conducted to determine the effects of employee participation on job satisfaction and productivity. A small group of hourly employees (5-7) from a package sort and load operation worked with management to identify, analyze, and solve performance problems. Four employee participation interventions were examined: 1) group problem solving of sorting performance, 2) individualized problem solving of loading performance, 3) general participation on job satisfaction, and 4) general participation on overall productivity. The results indicated that the participation program was effective in improving job satisfaction, group performance, and individual performance. The program was not effective in improving overall productivity. …

The Impact Of Ceta Title Ii-B Upon Participants In Orange And Seminole Counties, Mary M. Naramore

Retrospective Theses and Dissertations

No abstract provided.

Quality Assurance In Hospital Food Service, Carol Henry, Kathleen Zolber, David Abbey, Lydia Sonnenberg, Bertram Connell

Loma Linda University Electronic Theses, Dissertations & Projects

The implementation and maintenance of standards and procedures relevant to quality nutritional service in the hospital food service department is essential to effect optimal patient care. This research was conducted to determine the extent to which selected standards (activity task functions) relevant to quality assurance were being performed by hospital food service departments. The results indicated that only 14 percent of the departments performed more than 75 percent of the activity task functions. A compliance score consisting of the number of tasks performed by each food service department indicated statistically that as the years of employment increased the compliance score …

Control Of Construction Costs During Construction, David H. Foo

Theses

The construction of a major project requires a vast amount of time, money, material and human resources. Proper coordination of these elements into an array of activities is crutial to the success of the project if it is to be built on time and within budget. As technology advances, the complexity of the project increases the resources to build them remain finite, and therefore, the project manager must seek methods to improve control on the construction project.

This thesis provides an overall view of the relatively new and rapidly expanding field of cost engineering. Cost engineering may be defined as …

Uniform Commercial Credit Code Of Utah, Karen Robinson

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

Although our country is said to be free, we live primarily on credit, and we are bound to financial obligations. Each of us deals with credit in our everyday lives, yet most people know very little concerning their rights and the laws dealing with credit. A discussion of credit laws contained in the Utah Uniform Consumer Credit Code, complicated legal language versus layman's language in loans and sales, and enforcement will be presented in this paper. Following the report, there is a conclusion which summarizes the points presented and explains why I believe the American public needs a mass education …

The Role Of Management In The Evaluation Of A Proposed Corporate Acquisition, Dianne O. Isbell

Theses

Unavailable.

An Investigation Of Social Class As A Criterion For Deriving Market Segments Among An Elderly Population, George Bernard Glisan

Graduate Theses and Dissertations

The purpose of this study was to examine the usefulness of social class as a basis for deriving target markets among elderly consumers. Using the retirement communities of Bella Vista and Hillcrest in Bentonville and Fayetteville, Arkansas, respectively, four social class groupings were derived. The social class groupings were obtained via the Hollingshead Three-Item Index of Social Position. Three of the hypotheses were developed in a manner to assess buyer behavior for prepurchase information acquisition, purchase decision choice criteria, and post-purchase degree of satisfaction for limited problem-solving types of purchases. In all instances the null hypotheses could not be rejected. …

Case Study Of First National Bank Of Phillips County, Michelle Leigh Early

Honors Theses

First National Bank of Phillips County, located in Helena, Arkansas, is a small commercial bank with assets totaling a little over fifty-one million dollars. A small bank in a small town, First National is not the place to go if you need a loan involving millions of dollars, and they may not offer all the in depth financial services found in large metropolitan banks, but it does serve the basic needs of the citizens of Helena, Arkansas. Farmers need crop loans, businesses need financing, and individuals need personal loans as well as the services such as savings, checking, and certain …

Advertising And The Certified Public Accountant, Kimberly Virginia Hannan

Theses & Honors Papers

The purpose of this research paper is to analyze fully the intend ed consequences of the advertising ban removal and then compare those with some actual results. . Primary reliance for the historical background information was placed upon theoretical research, recent pronouncements and legislation, and general information and interpretations from the accountant's professional societies . A questionnaire mailed to a random sample of accounting practitioners and firms registered with the American Institute of Certified Public Accountants was incorporated into the research in order to examine actual results of the ban removal.

The author acknowledges the invaluable assistance of Dr. E. …

Human Asset Accounting, Richard B. Sorenson

Theses and Dissertations

No abstract provided.

Job Satisfaction And Attitudes Toward Collective Negotiations By Fire And Police Personnel, E. Gayle Nowell

Dissertations, Theses, and Masters Projects

No abstract provided.

The Weather Underground: A Study In Mobilization, Paul Michael Pigulski

Dissertations, Theses, and Masters Projects

No abstract provided.

Developing And Implementing Institutional Priorities For An Adult-Oriented College Through A System Of Management Objectives, Margaret R. Shearon

HCBE Theses and Dissertations

Nova College, the undergraduate center of Nova University, was faced with the need to make additional organizational and structural changes in order to meet mandated requirements of the Southern Association of Colleges and Schools as well as to accommodate increasing student enrollment and growing competition from a large public university. This study was concerned with the changes made in the Business Programs and Career Division of Nova College.

An assessment was done to determine the areas most in need of change. This led to developing and implementing institutional priorities through a system of managerial objectives. Several research questions were asked …

The Relationship Between Management Training And Other Predictor Variables And Managerial Performance Among Selected Industrial First-Line Supervisors, Joseph Thomas Martelli

Dissertations and Theses @ UNI

The purpose of this study was to determine whether a relationship exists between industrial first-line supervisors' participation in management training programs and subsequent job related performance as assessed by the subjects' overall management by objectives (MBO) performance appraisal rating .

Also, the relationship between managerial performance and predictor variables (age, years of supervisory experience, formal education level, self development, prior management training, and professional society involvement) was assessed.

Twenty-three first-line supervisors from a medium sized manufacturing organization participated in the study. A questionnaire was designed which extracted measures on the predictor variables from the subjects. Corporate management supplied the measure …

Situations: An Esl Learner's Handbook, David B. Bell

MA TESOL Collection

This is a handbook consisting of five lessons with accompanying cassette tapes for Japanese businessmen with intermediate to advanced levels of proficiency in English. Each lesson and tape contains a narration, a dialogue and exercises which are designed to help master vocabulary and structures that may be encountered in interactions with people in the United States. The units are written to emphasize the importance of polite requests in dealing with employees of various types of businesses (hotels, restaurants, travel agencies, banks and airports), and to familiarize Japanese language learners with types of responses they may reasonably expect to hear in …

The Formulation Of A Design To Evaluate The Effects Of Training On Banks, Alison Pratt

University of the Pacific Theses and Dissertations

A well-run business combines motivated, trained employees with the right work environment to produce the greatest results at the least cost. When the results (from a product or service) do not exceed costs by a sufficient margin, at least one part of the system is not operating efficiently. This problem is caused by a production deficiency, which occurs when actual performance does not match the desired performance (Herem, 1979). In order to determine the root of this problem, two areas must be examined. These areas are (a) the nature of the work environment and its organizational structure, which may prevent …

Marketing Research In The Health Delivery Services: A Proposed Methodology Based On A Case At Central Medical Center, Dyer A. Henke

Theses

Unavailable.

The Effect Of Methodological And Personal Factors On Attitude-Behavior Consistency, Neil H. Firtle

Dissertations, Theses, and Capstone Projects

The theoretical conceptualization of attitude presented in this dissertation assumed that attitude serves as a precursor of behavior. In order to validate the attitudinal construct, empirical research must provide evidence that a consistent relationship exists between attitude measured at a given point in time, and behavior measured at a later point in time than the professed attitude. Previous research has generally failed to support the consistency of the attitude-behavior relationship. The inconsistency in this relationship has been attributed to the contamination of several types of factors (i.e., methodological, personal and situational).

In this dissertation it was argued that the relationship …

Middle School Interscholastic Athletic Handbook, Jim Deremiah

Masters Theses

The major purpose of the Field Experience paper was to provide basic and specific information necessary to deal with matters concerning the middle school interscholastic athletic program. The paper includes a Log of Activities stating where the information was obtained. The Field Experience paper includes a handbook to be used by athletic supervisors as they plan programs of interscholastic athletics for their schools.

The handbook presents administrative information needed by the athletic supervisor as the handbook outlines the role and responsibilities of the athletic supervisor in dealing with matters of finance, budget, hiring of game personnel and officials, and other …

Capital Investment Program, William L. Diggs

Theses

Unavailable.

Public Relations Culminating Project, Irving H. Breslauer

Theses

Not available.