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Strategic Management For Wholesalers: An Environmental Management Perspective, William L. Cron, Valerie A. Zeithaml

Historical Working Papers

The purpose of this paper is to propose that environmental management, a conceptual framework from the organizational policy and strategy literature, can function as a useful paradigm for wholesalers who desire to adopt a long-range planning perspective. This perspective, often called strategic management, may be critical to the success and survival of firms in the 1980's as economic, political, competitive, regulatory, and societal forces exert increasing impact on their performance levels.