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Full-Text Articles in Business
Crisis Marketing: The Mcdonnell Douglas Dc-10, Scott F. March
Crisis Marketing: The Mcdonnell Douglas Dc-10, Scott F. March
Theses and Dissertations
The McDonnell Douglas DC-10 aircraft has been plagued by a series of problems throughout its history that has shaken customer confidence and resulted in many cancelled orders. Since the DC-10 represents a large portion of the corporation's revenue, it is essential that the firm continue to sell the aircraft near previously projected rates. This has created a case of crisis marketing for the company.
This study will use the DC-10 case to present a general crisis marketing model. This model will be a step-by-step framework that can be applied to most crisis marketing situations.
By using this model and seeing …
Material Requirements Planning As Applied To Small Business, William M. Christen
Material Requirements Planning As Applied To Small Business, William M. Christen
Theses and Dissertations
No abstract provided.
Accounting For Inflation, Bruce M. Kinney
Accounting For Inflation, Bruce M. Kinney
Theses and Dissertations
The purpose of this study is to condense an abundance of technical accounting literature on the problem of inflation in accounting and how to deal with it in the financial reports of business enterprises, in hopes of presenting an important but difficult subject in a manner that investors and students can use when confronted with inflation adjusted statements.
Chapter I presents an overview of the problem of the problems that have been created by inflation
Chapter II provides a discussion of the specific problems of historical-cost accounting in the inflammatory environment and the distortive effects it has on financial statements. …
Human Asset Accounting, Richard B. Sorenson
Human Asset Accounting, Richard B. Sorenson
Theses and Dissertations
No abstract provided.