Business Commons^™

Understanding The Theme Park Visitor: A Psychological Perspective, Edward J. Mayo, Lance P. Jarvis

Dick Pope Sr. Institute Publications

Psychologists have often found it useful to think of an individual's personality as consisting of three parts. Each part is a separate source of thoughts, feelings, and motivations - - and it is useful to view each part as directing an individual's behavior at different times. This psychological perspective, it seems, can be very useful to those who market the modern theme park. Its product - - the assortment of attractions it offers to potential guests - - and the way it is promoted must appeal, in one way or another, to each distinct part of a prospective visitor's personality. …