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The Effect Of Methodological And Personal Factors On Attitude-Behavior Consistency, Neil H. Firtle

Dissertations, Theses, and Capstone Projects

The theoretical conceptualization of attitude presented in this dissertation assumed that attitude serves as a precursor of behavior. In order to validate the attitudinal construct, empirical research must provide evidence that a consistent relationship exists between attitude measured at a given point in time, and behavior measured at a later point in time than the professed attitude. Previous research has generally failed to support the consistency of the attitude-behavior relationship. The inconsistency in this relationship has been attributed to the contamination of several types of factors (i.e., methodological, personal and situational).

In this dissertation it was argued that the relationship …