Business Commons^™

A Feasibility Study For The Development Of A Natural Foods Restaurant In Tri-Cities, Washington, Millie Marrie Kurtz

Master's Theses

Problem

American consumers are eating more and more of their meals outside the home. Americans are also becoming more diet conscious and the Select Committee on Nutrition and Human Needs (HEW) has encouraged restaurant managers to consider their impact on the nation’s health. The purpose of this study was to survey the eating-out habits and preferences of residents in three adjacent cities in southeastern Washington (Pasco, Richland, and Kennewick), and determine the potential acceptance of a natural foods restaurant in this Tri-City area. -- Method. A random sample of Tri-City residents was selected and interviewed by telephone. The telephone survey …