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Ua42 Wku Hilltopper, Vol. 4, No. 8, Wku Scholastic Development

WKU Archives Records

Orientation newsletter created by students for students.

• Flynn, James. Life After Western
• Harvey, Debbie. Want to Travel and Learn
• McCarty, Janice. Planning Your Schedule
• Winter on Campus
• You Asked Us
• Webstern's Dictionary
• How Much Do You Know About Higher Education?

Wanted: A History Of Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

Maintaining Archives For The History Of Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.

1978 July - December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from July to December of 1978.

Evaluating The Marketing Of Energy Conservation By Utilities, Gene R. Laczniak, Patrick E. Murphy, Richard Robinson

Marketing Faculty Research and Publications

No abstract provided.

Ua42 Wku Hilltopper, Vol. 4, No. 5, Wku Scholastic Development

WKU Archives Records

Orientation newsletter created by students for students.

• McCarty, Janice. Movin' In
• Ribar, Richard. Check Cashing
• Super U
• WKU Counseling Center
• Questions?

1978 July-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from July to December of 1978.

1978 January - June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from January to June of 1978.

Television Advertising And Children, Vince Delange

Honors Theses

Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.

1978 January-June, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to June of 1978.

Department Expands Market Information Service, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

Following recent expansion, the Department of Agriculture's Market Information Service now provides an impressive array of services, and more are on the way.

1978 January - June (Radio & Television), Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for television and radio from January to June of 1978.

Marketing Metrics To The American Public: An Interview With Dr. Eugene Laczniak, V. Mickevicius, Gene R. Laczniak

Marketing Faculty Research and Publications

One of the major problems confronting the metrication movement is the general lack of publicity and public awareness of the scope of the metric system. The work already performed as well as that still needed to be done to bring metrication to fruition needs considerable attention. The application of marketing principles and programs can have a potentially great effect on the success of the work of metric activists. During the course of this interview, conducted in late November, 1977, Dr. Eugene Laczniak suggests some of the ways in which marketing can be made to work for metrication; and he offers …