Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
- Publication Type
Articles 1 - 3 of 3
Full-Text Articles in Business
The Effect Of Changes In Price Advertising Regulations Upon The Retail Liquor Market, Randal D. A. Kolb
The Effect Of Changes In Price Advertising Regulations Upon The Retail Liquor Market, Randal D. A. Kolb
Culminating Projects in Business
Problem:
In October 1973, the Minnesota State Liquor Commissioner authorized retailers to include prices in store window displays. Laws had previously prohibited this type of advertising. The new policy has, in effect, increased the amount of information the consumer possesses prior to entering the store. This study examined the effects of these new regulations on the pricing and advertising policies of liquor retailers.
Procedure:
Prices of twenty-one brands of blended whisky were collected from fifteen St. Cloud area retailers during February, July, October and December 1973. Retailer characteristics, including advertising expenditures, number of advertisements, store size, and the relative location …
Information Media Newsletter Vol. 6 No. 2, St. Cloud State University
Information Media Newsletter Vol. 6 No. 2, St. Cloud State University
Information Media Newsletter
No abstract provided.
Information Media Newsletter Vol. 6 No. 1, St. Cloud State University
Information Media Newsletter Vol. 6 No. 1, St. Cloud State University
Information Media Newsletter
No abstract provided.