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1973

Cleveland State University

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Market Research In Guided Market Place, Andrew C. Gross, László Szabó Apr 1973

Market Research In Guided Market Place, Andrew C. Gross, László Szabó

Marketing

Reports on the rapid organizational growth of market research in Hungary. Improvement in the production orientation of managers and the existence of sellers' markets; Coordination of state and enterprise planning; Development of autonomous market research institutes oriented toward domestic markets.

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