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Appeals In Advertising, Bess Epstein

Bachelors’ Theses

In this thesis, the writer studied the appeals of advertising and the psychology that lies behind them. An attempt was made to dis­ cover what the appeals are based on and the processes that are related to the presentation of the appeals.

The different chapters of the books, given in the Bibliography, were read and notes taken on everything read. From the material thus com­ piled, opinions were assorted and wherever neces­sary, differences in opinion were mentioned. Whatever was believed to need explanation was made clearer by taking examples from the Saturday Evening Post.

This thesis was written with the …

The Ethics Of Advertising, Richard H. Derry

Bachelors’ Theses

One hundred years ago business was largely carried on within the limits or individual communities and consumers were more or less intimately acquainted with producers. At that time there was in the economic proceedure of the country a certain amount of pride in workmanship and flimsiness in products was not tolerated. When a builder erected a house he built it to last; fully realizing that any faulty construction would jeopardize his reputation as a craftsman. And so it was with practically all industries, each town having nearly a complete set of them. There were a few commodities that came from …

Branch Banking In California, Burrus Everett Claypool

University of the Pacific Theses and Dissertations

In this paper it is hoped to present an accurate account of branch banking conditions. as they exist in California, followed by an expression of the writer's views upon the subject which have come from an impartial consideration of the movement from several standpoints.

Part one explains briefly the nature of branch banking , tells something of its importance and success in other countries and of its development in the United States. A discussion of the branch systems that are active in California and a detailed description of the origin, growth and importance of one large organization in the state …